INDIANA UNIVERSITY g GE APPLIANCES Marketing P.O.O.P. Session (X420) September 26, 2000

g GE Appliance Profile One of the largest manufacturers of major appliances in the world with sales over $6 billion. Brands include Monogram, Profile Performance, Profile, GE and Hotpoint. Refrigerators, freezers, electric/gas ranges, microwaves, laundry, dishwashers, disposals, compactors, room air conditioners and water purification systems. Headquartered in Louisville, KY

g GEA’s Philosophy on a Career Path to Marketing SALES, SALES, SALES! Must be in SALES prior to Marketing. Gain valuable customer touch time. Speak from the voice of the customer. Learn the business from the ground up. Expand your depth of knowledge.

g GE Appliance Career Opportunities Entry Level: Commercial Leadership Program Direct Sales 6 months Louisville, KY Marketing Rotation 6 months Louisville, KY -Off Program- Area Sales Manager in the field One Year Sales Training Program

g Key Responsibilities in Direct Sales First rotation Promote and sell major appliances to either retail or contract accounts through telephone contacts. Achieve sales and margin budgets. Grow share. Guide customer in the sell through of product. Conduct market analysis of assigned territory.

g GE Appliance Career Opportunities Entry Level: Commercial Leadership Program Direct Sales 6 months Louisville, KY Marketing Rotation 6 months Louisville, KY -Off Program- Area Sales Manager In the Field One Year Sales Training Program

Examples of Marketing Rotations Second rotation E-Commerce Retail Merchandising Buying Groups Product Press Relations Monogram Brand Refrigeration Marketing Range Marketing Product Launches Contract Merchandising Advanced Logistics Valuable exposure to marketing in the Headquarters environment

Comprehensive New Hire Training Business Orientation Product Training Account Planning Pricing Strategies Independent Dealer Order Service Time Management Computer Applications Merchandising Consumer Service Professional Selling Skills National Accounts Negotiation Skills Field Six Sigma Logistics Brand Strategies

Benefits of an Entry Level Training Program: O pportunities for exposure to senior level management. Formal Mentor Program with upper level management. Exposure to leading edge processes. Constructive performance feedback. Building the foundation for the future leaders of the business. Many opportunities for “bubble assignments” (ie. SWATS, Wal-Mart roll outs, etc.) for greater experiences.

THE GOAL AFTER THE CLP PROGRAM IS AN ASSIGNMENT IN FIELD SALES Promotions are based on company wide competitive system. Future opportunities may include merchandising, national accounts, training, brand, team leader, e- commerce, etc. GEA’s great variety of job assignments will give you maximum flexibility in choosing a rewarding career path. Incredible opportunity!

Candidate Qualifications 3.0 GPA BS/BA Degree Graduation Dates: DECEMBER 2000 AND MAY 2001 Excellent Communication and Organizational Skills Demonstrated Leadership Abilities and Interpersonal Skills MUST BE GEOGRAPHICALLY MOBILE FOR FUTURE OPPORTUNITIES

What Are The Common Leadership Traits? Integrity Quality Ownership Passion/Energy Team Player Self-Confidence Communicator GEA SEARCHES FOR THESE CHARACTERISTICS IN EACH CANDIDATE

Successful IU Grads within the CLP Program Laura Osbourne ‘97 IU Grad: E-Commerce Andrea Sorenson ‘97 IU Grad: Area Training Manager Troy Mann ‘98 IU Grad: Area Sales Manager, Columbus Trent Hoffman ‘98 IU Grad: Marketing Rotation:Contract Meredith Stuart ‘99 IU Grad: Area Sales Manager, NJ Amanda Ehrle ‘99 IU Grad: Marketing Rotation, Refrigeration Amy Rust ‘99 IU Grad: Area Merchandising Specialist: CA Nancianne Hodanic ‘99 IU Grad: Direct Sales Rotation John Reding ‘00 IU Grad: Direct Sales Rotation Sonaly Patel ‘00 IU Grad: Direct Sales Rotation

KEYS TO SUCCESS Performance on the job Image Exposure Relationships Building a career is like building a house….start with the foundation Do what you like, do it well and work hard Balance Enjoy the journey

GE APPLIANCES KEY DATES Indiana University September 19GE NIGHT September 26BPO POOP SESSION October 10NIGHT BEFORE-BU 201, 7pm October 11INTERVIEWS

IU Graduates GOOD LUCK!