Final Exam Thursday, Dec 15 th 1 – 4pm E 230

Process for final exam Handwritten; no laptops or other communicating devices Handwritten; no laptops or other communicating devices Open book, open note; Open book, open note; all materials on paper all materials on paper Question sheet must be returned Question sheet must be returned Stevens Honor Code applies Stevens Honor Code applies

Typical Grade Distribution individual semesters vary considerably D/FCBA homework0+10% 80+% class participation0+30%45%25% mid-term exam5%35%40%20% actual grades3(12%)8(31%)14(54%)1(4%) final exam0+25%50%25% out of 26 students course grade0+15%60%25%

Final Exam Case Emotiv Systems: It’s the Thoughts That Count Brain-computer interface (BCI) technologies

Emotiv Systems in 2007 Emotiv’s EEG-based product can sense 30 mental states (12 expressive, 6 affective, 12 cognitive) Emotiv’s EEG-based product can sense 30 mental states (12 expressive, 6 affective, 12 cognitive) Currently targeting the video game market, but other application markets are possible (medical, military, market research, etc) Currently targeting the video game market, but other application markets are possible (medical, military, market research, etc) Decisions to make before 2008 product launch: Decisions to make before 2008 product launch: - console or PC games? - distribution channels - pricing - game development?

Potential Exam Topics Income statement analysis Income statement analysis Decision criteria (objectives, outcomes) Decision criteria (objectives, outcomes) Market attractiveness (5 Forces) Market attractiveness (5 Forces) Competitive analysis Competitive analysis Competitive advantage Competitive advantage Target customer selection/description Target customer selection/description Differentiation (whole product) Differentiation (whole product) Product decisions (pos-and-neg’s) Product decisions (pos-and-neg’s) Channel economics Channel economics Channel choice (pos-and-neg’s) Channel choice (pos-and-neg’s) Product positioning Product positioning Pricing Pricing Promotion Promotion

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