EBC – Marketing and Communication for Digitus Brand Product Reviews (published)

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Presentation transcript:

EBC – Marketing and Communication for Digitus Brand Product Reviews (published)

EBC – Marketing and Communication for Digitus Brand  Product Reviews: Samples sent 1x per month Prepared and tested before being sent Harder to be published, since magazines are loaded with samples from all distributors of all areas  Main concerns: To reach attention of all media journalists To get opinion leader’s talking about brand and products To support a good product review

EBC – Marketing and Communication for Digitus Brand Published product reviews In BIT – Sept 06 DN-7020 sample sent together with press release. This magazine awarded with rate 4 out of 5

EBC – Marketing and Communication for Digitus Brand In PC Mais – Sept 06 DN-7020 sample sent together with press release. This magazine awarded with rate 4 out of 5

EBC – Marketing and Communication for Digitus Brand In: PC Guia – Oct 06 DN-7020 sample sent together with press release. This magazine awarded with Silver medal

EBC – Marketing and Communication for Digitus Brand In: Exame Informática – Feb 07 DN DN-3014 sample sent together with press release. This magazine awarded 4 out of 5 for the headsets and 3,5 for the audio adapter Still to be reviewed by other magazines