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I. Our self-esteem is shaped by our immediate family. II. Our self-esteem is shaped by our interactions with friends. III. Our self-esteem is shaped by the media.

 Specific Purpose: To inform my audience of three factors that shape our self- esteem.  Central Idea: Our self-esteem is shaped by our family, friends and the media.

 2-5 main points  keep them separate  use parallel wording  balance your attention to each main point  reflect main points in the Central Idea  use strategic ordering

 Central Idea: The five traits to consider when choosing a diamond are carat, color, clarity, cut and cost. I. One trait to consider when choosing a diamond is carat. II. A second trait to consider when choosing a diamond is color. III. A third trait to consider when choosing a diamond is clarity. IV. A fourth trait to consider when choosing a diamond is cut. V. A fifth trait to consider when choosing a diamond is cost.

An experiment

 TOPICAL  CHRONOLOGICAL  SPATIAL  CAUSAL  PROBLEM-SOLUTION

I. Cesar Chavez is best known for his efforts to protect the rights of Hispanic farm workers in California. II. Cesar Chavez was also a tireless advocate for Hispanic racial and cultural pride in general. Specific Purpose: To inform my audience of the major accomplishments of Cesar Chavez.

 The most common organizing strategy.  Perfect structure for speeches about types of things or speeches that list aspects of a topic. ◦ So this is what you want for Paired Perspectives!  To use it well, the points must have a clear link or theme.  This structure offers only limited strategic benefit.

Specific Purpose: To inform my audience of the historical development of the sport of golf. I. The ISU Campanile was constructed between II. The ISU Campanile was outfitted with new bells in 1899, 1929, 1956 and III. The ISU Campanile was renovated between 1992 to  To Inform my audience about the construction history of the ISU Campanile.

 Main points are arranged according to a time sequence.  Process speeches are usually chronological.  Speeches about events and about people can use chronological order.  There is a strong psychological benefit to this structure.

I. Caused by the bite of infected mosquitoes, West Nile Virus is spreading throughout the United States. II. The effects of West Nile Virus include flu-like symptoms, convulsions, swelling of the brain, and sometimes, death. Central Idea: West Nile Virus is spread by infected mosquitoes and results in serious illness.

 Certainly has psychological benefits since causal reasoning is a way that we process information in the world.  Can run cause to effect (like the West Nile example)  Can run effect to cause: I. Gas prices are skyrocketing around the world. II. Several factors are responsible for these steep increases.

 Causal patterns lend themselves to persuasive speeches about factual issues.  Causal patterns can be used for informative speeches ◦ especially for medical topics ◦ i.e. causes and effects of diabetes

I. The outer layer of the skin, the epidermis, is about as thick as a sheet of paper. II. The middle layer of the skin, the dermis, is 15 to 40 times thicker than the epidermis. III. The innermost layer of the skin, the subcutaneous tissue, is by far the thickest layer. Specific Purpose: To inform my audience about the characteristics of the layers of the skin. Central Idea: The outer, middle and innermost layers of the skin each have distinct characteristics.

 Follows a directional pattern: outside to inside; east to west, top to bottom etc.  Great for informative speeches about places or for historical topics.  There is some psychological benefit to this pattern, especially with visual learners.

I. Childhood obesity has reached crisis proportions in the United States. II. Solving the problem will require changes in attitudes, eating habits, and exercise. Specific Purpose: To persuade my audience that the U.S. must take steps to solve the problems of childhood obesity. Central Idea: Childhood obesity is a serious problem in the U.S. that must be addressed through changes in attitudes and the adoption of healthy habits.

 Used most often in persuasive contexts. ◦ It has a strong psychological benefit. ◦ You first prove that something is broken. ◦ And then you fix it.  Can be used for informative speeches, especially on medical topics. I. Alzheimer’s is a serious illness that affects its victims’ minds as well as their bodies. II. New treatments for Alzheimer’s are improving the lives of its victims

The key to making your speech listener-friendly.

 As chapter 8 makes clear there are four major types of connectives: ◦ Transitions ◦ Internal Previews ◦ Internal Summaries ◦ Signposts

Transitions: move the audience quickly from one main point or sub-point to the next. Increasing the amount of money spent on education is only one part of the solution. The other part is to ensure that the money is spent wisely. Now that we have explored the ancient origins of astrology, let us turn to its modern popularity. So much for the present; what about the future? We have spent a lot of time talking about the problem. It’s time now to discuss the solution.

 I. The ISU Campanile was constructed between  Transition: Although construction ended in 1898, the Campanile didn’t receive its 1 st bells until a year later.  II. The ISU Campanile was outfitted with new bells in 1899, 1929, 1956 and 1967.

 As we look at America’s deteriorating public works system, we shall deal first with our streets and highways, second with our bridges, and third with our water systems.  In short, palm reading is an ancient art. Developed in China more than five thousand years ago, it was practiced in classical Greece and Rome, flourished during the Middle Ages, survived the Industrial Revolution, and remains popular today.

 I. The ISU Campanile was constructed between  [Transition]: Although construction ended in 1898, the Campanile didn’t receive its 1 st bells until a year later.  [Internal Preview]: And over the next 70 years large gifts were made to the University so that the number of bells and the music they could play would be expanded. Let’s look more closely at that first set of bells and then at each of the additions made in 1929, 1956 and  II. The ISU Campanile was outfitted with additional bells in 1899, 1929, 1956 and  [Internal Summary]: So far we’ve seen how Edgar Stanton’s memorial gift for his wife in the late 1890’s has grown from 10 bells to fifty. We’ve been able to hear how the addition of each set of bells in 1899, 1929, 1956 and 1967 has extended the musical ability of our Campanile.

SIGNPOSTS CAN BE:  Numbers: “first”, “second”, “third”  Other signals: “next”, “finally”  Underscoring: “The most important thing to remember,” “Above all”, “Let me repeat,” “This will be on the exam”

 CARRP

 C redibility and Goodwill  A ttention and Interest  R elate to Audience  R eveal Topic  P review the Body  Typical order in a speech: Attention and Relate to Audience, Reveal Topic, Credibility, Preview

 Relate the topic to the audience  State the importance of your topic  Startle the audience  Arouse curiosity  Question the audience  Begin with a quotation  Tell a story  Establish common ground  Use humor  Refer to the speech situation or context  Use an analogy  Do an action  Do whatever you do with eye contact and confidence

 signal the end ◦ verbally ◦ non-verbally  reinforce the central idea ◦ summary ◦ dramatic statement ◦ reference back to the introduction

 Turn to p. 18 in the Workbook  Time limit: 4 Minutes, +/- 1 min.

 To inform my audience about how birthdays are celebrated in our families.  To inform my audience of two approaches to getting involved in campus life.  To inform my audience about how our families deal with talking about money.  To inform my audience of two approaches to dealing with stress.  To inform my audience about how the size of our high schools had an impact on us.  To inform my audience about our different learning styles.

David Martin and Abby Stonner

 Can you hear the structure?  Can you hear all the parts of the Introduction?  Credibility  Attention  Reveal Topic  Relate to Audience  Preview  Can you hear all the parts of the Conclusion?  Signal the End  Reinforce the Central Idea

 Review Outlining Principles  Practice Outlining Processes  Work on Paired Perspectives Speeches ◦ Turn in the Paired Perspectives Topic Form w/Partner [10 pts]  Next week: ◦ Monday : Deliver Paired Perspectives [15 pts]; submit Informative Speech Topic Forms via WebCT ◦ Wednesday: finish up Paired Perspectives Speeches and discuss Informative Speech Topics ◦ Friday back in lecture for Speech Development