reframe point of view a unique, concise reframing of the problem that is grounded in user needs & insights point of view: what?

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Presentation transcript:

reframe point of view

a unique, concise reframing of the problem that is grounded in user needs & insights point of view: what?

all kinds of dirty, one kind of clean squeaky green

expose new opportunities by looking at things differently guide innovation efforts make sure we’ve identified something worth working on point of view: why?

understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view point of view: how?

understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view point of view: how?

understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view point of view: how?

(embrace video)

understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view point of view: how?

point of view: components user be specific need use verbs insight observation + interpretation

user babies in rural areas need immediate warmth in early hours insight bring warmth to the babies point of view: components

understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view part 1: saturate

saturation space

understand the experience share stories identify user, reveal the needs, articulate insights grouping : empathy maps reframe the problem into a new point of view part 1: saturate methods

quotes & defining words actions & behaviorsfeelings & emotions thoughts & beliefs < what we see & hearwhat we feel the user is feeling >

understand the experience 15 min share stories identify user, reveal the needs, articulate insights 10 min empathy maps: grouping reframe the problem into a new point of view part 1: saturate timing

understand the experience : share stories identify user, reveal the needs, articulate insights reframe the problem into a new point of view part 2: synthesize

has empathetic language about the user (think specific) identifies a need that is deep & emotional (think verb) incorporates unexpected insights (think observation + interpretation) point of view: construction

POV Example: User – be specific. Need – use a verb. Insight – include something unexpected/a surprise. A wellness-conscious, Zen-seeking woman needs to see a link between a product and the process that created it because for her imperfections are visual indicators of purity

short specific sexy point of view: tips

understand the experience : share stories identify user, reveal the needs, articulate insights reframe the problem into a new point of view identify & synthesize + mad lib iterations part 2: synthesis methods

synthesize: how?

identify patterns

isolate outliers

create composites

part 2: synthesize mad-lib user needinsight

part 2: synthesize mad-lib user needinsight

part 2: synthesize mad-lib user needinsight …NEEDS......BECAUSE...

POV Example: User – be specific. Need – use a verb. Insight – include something unexpected / a surprise. A wellness-conscious, Zen-seeking woman needs to see a link between a product and the process that created it because for her imperfections are visual indicators of purity. Recommended timing: Each individual creates 2 user descriptions, 2 needs, and 2 insights (10 min) Share and compare (5 min) Construct POV as a group (10 min)