Campaign Name 5/31/ /1/2008 Campaign Summary Report

Campaign Name Campaign Performance Total Campaign Performance Eyeblaster DataTotalEyeblaster Benchmark Served Impressions1,580,618 Average Dwell Time41 Interaction Rate0.33 % CTR0.20 %CTR Rich Media: 0.54% CTR Std Banner: 0.15% Clicks3,210 Unique Impressions840,720 Average Frequency1.88 Unique Interacting Users 3,979 Unique Clicking Users2,848 Video Start Rate9.00 %61.76% Unique Video Viewers86,865 Expansion Rate0.00 %56.01% Unique Expanding Users 0 * The Summary Presentation data appears in GMT -5 EST Publisher

Campaign Name Campaign Performance Engagement Summary Publisher NameInteraction RateCTRUsers Average Dwell Time (Sec) Video Started Rate Video Average Duration (sec) Publisher0.13 %0.12 %00.00 %0.00 Publisher0.59 %0.34 % %19.72 Publisher1.24 %0.61 % %11.94 Publisher0.17 %0.08 % %14.56 Publisher0.10 %0.09 %00.00 %0.00 Publisher0.17 %0.15 %00.00 %0.00 Publisher0.26 %0.24 %00.00 %0.00 Publisher0.17 %0.15 %00.00 %0.00 Publisher0.05 % %0.00 Publisher0.20 %0.12 % %14.14 Publisher0.63 %0.31 % %11.23 Totals0.33 %0.20 % %13.27

Campaign Name Campaign Performance Engagement Summary * Top 10 Publishers sorted by Served Impressions Eyeblaster Benchmarks For: Q1 '07 - Q4 '07, Europe, Retail Interaction RateCTR Rich MediaTotal Expansion RateVideo Started Rate 20.93%0.54%56.01%61.76% Publisher Publish Publisher

Campaign Name Campaign Performance Engagement Summary * Top 10 Publishers sorted by Served Impressions Eyeblaster Benchmarks For: Q1 '07 - Q4 '07, Europe, Retail Expansion Average Duration (sec.)Video Average Duration (Sec) Publisher

Campaign Name Campaign Performance Unique Metrics Publisher NameUnique impressions Average Frequency Unique Clicking Users Unique Clicking Users Rate Unique Interacting Users Unique Interacting Users Rate Unique Video Viewers Unique Video Viewers Rate Publisher326, % %00.00 % Publisher43, % %11, % Publisher74, % %36, % Publisher47, % %00.00 % Publisher125, % %14, % Publisher40, %1, %19, % Publisher65, % %5, % Publisher23, % %00.00 % Publisher46, % %00.00 % Publisher31, % %00.00 % Publisher37, % %00.00 % Totals840, , %3, %86, %

Campaign Name Campaign Performance Unique Metrics * Top 10 Publishers sorted by Served Impressions Publisher

Campaign Name Campaign Performance Performance By Frequency Campaign NameFrequencyServed ImpressionsCTRInteraction RateAd Average Duration (Sec) User Average Dwell Time(Sec) Name1,580, %0.33 % , %0.19 % , %0.86 % , %0.41 % , %0.48 % , %0.34 % , %0.28 % Totals1,580, %0.33 %

Campaign Name Campaign Performance Performance By Frequency

Campaign Name Campaign Performance Publisher Unique Overlap Publisher NameUnique Impressions Exclusive Unique Impressions Exclusive Unique % Out Of Unique Impressions Overlap Unique Impressions Overlap Unique Impressions with One Publisher Overlap Unique Impressions with Two Publishers Overlap Unique Impressions with Three Publishers Publisher43,02839, %3,3803, Publisher37,49636, % Publisher47,54543, %4,4793, Publisher23,50622, %1,3281, Publisher46,88642, %3,8963, Publisher31,86123, %8,3867, Publisher40,92036, %4,3813, Publisher74,70973, % Publisher326,962325, %1,3001, Publisher125,585120, %5,1374, Publisher65,22155, %10,1898,9791, Total

Campaign Name Campaign Performance Publisher Unique Overlap * Top 5 Publishers sorted by Exclusive Unique Rate Publisher

Campaign Name Campaign Performance Publisher Unique Overlap * Top 5 Publishers sorted by Exclusive Unique Rate Publisher Various Publisher combinations

Campaign Name Campaign Performance Video Metrics - Play Rate Publisher NameServed Impressions Video Started RateVideo Average Duration (sec) Video 25% Played Rate Video 50% Played Rate Video 75% Played Rate Video Fully Played Rate Publisher18, % %78.28 %68.47 %60.48 % Publisher68, % %43.01 %30.68 %23.37 % Publisher21, % %55.64 %42.99 %34.12 % Publisher50, % %54.33 %43.78 %36.66 % Publisher82, % %39.37 %29.23 %23.08 % Total242, % %49.00 %37.87 %30.70 %

Campaign Name Campaign Performance Video Metrics - Play Rate * Top 5 Publishers sorted by Served Impressions Eyeblaster Benchmarks For: Q1 '07 - Q4 '07, Europe, Retail Interaction RateCTR Rich MediaVideo Average Duration (sec.)Video Started RateVideo 50% Played RateVideo Fully Played Rate 20.93%0.54% %62.28%49.23% Top 5 Publishers

Campaign Name Campaign Performance Video Metrics - Play Rate * Top 5 Publishers sorted by Served Impressions Eyeblaster Benchmarks For: Q1 '07 - Q4 '07, Europe, Retail Interaction RateCTR Rich MediaVideo Average Duration (sec.)Video Started RateVideo 50% Played RateVideo Fully Played Rate 20.93%0.54% %62.28%49.23% Publisher

Campaign Name Campaign Performance Creative Comparison Ad NameInteraction Rate CTRAverage Dwell Time (sec) Video Started Rate Video Average Duration (sec) Creative0.17 %0.15 % %0.00 Creative0.17 %0.15 % %0.00 Creative1.25 %0.49 % %13.27 Creative0.11 % %0.00

Campaign Name Campaign Performance Creative Comparison * Top 10 Ad Names sorted by Served Impressions Eyeblaster Benchmarks For: Q1 '07 - Q4 '07, Europe, Retail Interaction RateCTR Rich MediaTotal Expansion RateVideo Started Rate 20.93%0.54%56.01%61.76% Creative

Campaign Name Campaign Performance Creative Comparison * Top 10 Ad Names sorted by Served Impressions Eyeblaster Benchmarks For: Q1 '07 - Q4 '07, Europe, Retail Expansion Average Duration (sec.)Video Average Duration (Sec) Creative

Campaign Name Campaign Performance Ad Format Comparison Ad Format (Unit Size)Served ImpressionsCTRInteraction RateConversion RateAvrage Dwell Time (Sec) Standard Banner (120x600)971, %0.17 %0.00 %0.00 Standard Banner (160x600)346, %0.17 %0.04 %0.00 Polite Banner (300x250)242, %1.25 %0.00 %41.43 Standard Banner (468x60)20, % 0.00 %0.00 Totals1,580, %0.33 %0.01 %41.43

Campaign Name Campaign Performance Ad Format Comparison * Top 10 Ad Formats and Unit Sizes sorted by Served Impressions

Campaign Name Campaign Performance Ad Format Comparison * Top 10 Ad Formats and Unit Sizes sorted by Served Impressions Publisher

Campaign Name Campaign Performance Conversions Summary Publisher NameServed Impressions Interaction RateAverage Dwell Time (sec) CTRTotal Conversions RatePost Impressions Conversions Rate Post Click Conversions Rate Publisher79, % %0.00 % Publisher141, % %0.01 % 0.00 % Publisher140, % %0.00 % Publisher134, % %0.00 % Publisher109, % %0.00 % Publisher107, % %0.00 % Publisher76, % %0.01 % 0.00 % Publisher346, % %0.04 % 0.00 % Publisher145, % %0.00 % Publisher152, % %0.00 % Publisher146, % %0.00 % Totals1,580, % %0.01 % 0.00 %

Campaign Name Campaign Performance Conversions Summary * Top 10 Conversion tags sorted by Conversions Conversion Tag

Campaign Name Campaign Performance Conversions Summary * Top 10 Publishers sorted by Total Conversions Publisher

Campaign Name Campaign Performance Eyeblaster Benchmarks For: Q1 '07 - Q4 '07 Basic MetricsVideo MetricsExpandable Metrics Ad FormatIRCTRAverage Video Duration (Sec) Video Started Rate Video 50% Played Rate Video Fully Played Rate Total Expension Rate Impressions with a Specific Panel Expansion - Rate Expantion Average Duration (Sec) Polite Banner10.18%0.25% %67.73%51.52%N/A Standard BannerN/A0.14%N/A Basic MetricsVideo MetricsExpandable Metrics VerticalIRCTR (Standard Media) CTR (Rich Media) Average Video Duration (Sec) Video Started Rate Video 50% Played Rate Video Fully Played Rate Total Expension Rate Impressions with a Specific Panel Expansion - Rate Expantion Average Duration (Sec) Retail20.93%0.15%0.54% %62.28%49.23%56.01%21.87%45.28

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