FOOTSTEPS to HEARTBEATS KIND-A-THON. WHY? Leveraging the momentum of Vadodara Marathon to evoke a spirit of kindness across the city.

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Presentation transcript:

FOOTSTEPS to HEARTBEATS KIND-A-THON

WHY? Leveraging the momentum of Vadodara Marathon to evoke a spirit of kindness across the city

HOW? MOTIVATING runners to undertake random acts of kindness MULTIPLYING impact by sharing stories/experiences on a common digital platform

CHAIN OF KINDNESS ACTION kindness Smile cards Kindness booklet RAKStoriesPosters Pledge form Gift drive RESULT Love

SMILE KIT Random Acts of Kindness Booklet Smile Cards Pledge form Inspiring Stories Reaching out to every Barodian

Creating Kindness RIPPLES COMMONDIGITALPORTAL PHOTOS Sharing new IDEAS Of kindness INSPIRING STORIES Chain of Kindness INTERVIEWS

EXECUTION Step-4 Experience Step-3 Involve Step-2 Influence Step-1 Initiate

Smile kit to be prepared Digital portal for sharing stories/experiences Initial Thrust - Generate 100 odd stories ( 3 rd Feb) Launch Women’s Marathon (In forms/ Promotions/Kiosks) Step-1 Initiate

Promotion Focused Team effort to popularize the idea on web Word-of-mouth / Opinion Leaders Step-2 Influence

Large-scale media activation Audience directed messages Generating audience responses blogs/stories - “I Did It” Step-3 Involve

Welcoming the Change! A People/citizen driven informal revolution From transaction to transformation From expectation to experience Step-4 Experience