Random Acts of Kindness - Otterbein Sarah Douglas, Jordan Roberts, & Kelsey Sommers
Objectives Create campaign awareness; 40% campus wide Encourage participation; 20% campus wide Recruit social media participation
Media Publication in “Stall Stories” Otterbein 360 multi-media storymulti-media story
Gantt Chart Methods Jan. 24– Feb. 4 Feb Feb. 18 Feb. 21 Feb. 22 Feb. 23 Feb. 24 Feb. 25 Feb. 26- March 8 Research Plan strategies and tactics Launch Facebook and Twitter YouTube contest Hand out free buttons Random Acts of Sweetness “Kick-Off Cocoa” Feature story in “Stall Stories” “Post-It Forward” “Recyclemania” partnership “Random Acts of Appreciation” “Tunnel of Hope” Final event Evaluation
Kick-off Cocoa
Post-It Forward
Be Kind, Recycle Students encouraged to be kind to the environment Random Acts of Kindness – Otterbein partnered with Otterbein Circle K for their Recyclemania Event
Random Acts of Appreciation Students encouraged to reach out to those that help them every day that may be taken for granted Staff Appreciation signs were hung for students to sign in dorms and classroom buildings
Tunnel of Hope: Giving Back to the Community Students encouraged to embrace volunteer opportunities All students invited to participate in Ubuntu mentoring sessions
Final Event
Social Media Testimonials “Yesterday a friend gave me a post-it from the wall. ‘Magical’ it read. Today I was inspired to do something magical. I added money to all of the expired meters in the parking lot I'm in.” “Got a Post-it from Arianne Marie Shank that said ‘you are strong’ it was so random and I really needed someone to tell me that today.” “Thank you for the sweet treat on my desk Friday! It put a smile on my face.” “I love Feb. for this reason!!”
Evaluation 46% Campus Awareness 34% Campus Participation 46% of students felt positive impact 82 social media followers and fans 150 buttons worn Postings received 3219 total views