Creating an Evidence- based identity… Positioning Your Office

What are the choices for the patient? 1. PCP…drugs…pts are rejecting this in droves. 2. Orthopedic surgeon: $ Pain Management: $1000-$2000 /injection 4. PT: $200-$400 per visit 5. DC: $45

1. Life 2. Leadership 3. Working ON it, not IN it 4. Systemization 5. Business Development 6. Awareness of, and commitment to, the literature/research

Primary Aim  What is your inner most driving force?  Source of energy, commitment, vision

 Vision: Your dream of the future, what the business will look like when fully developed…. Strategic Objective. Evidence- based, patient-centered, internal referral- driven.  Vision: Your business philosophy: Evidence- based, patient-centered, internal referral- driven.  Spirit: Your attitude…the way you do what you do.

 The technical work of a business and the business that does that technical work are two totally different things.  The business as a whole is the product.  Technical work = JOB!  The assumption— franchise your business.

 Business DOES NOT equal people.  Business = Systems  People run the Systems.  Systemic thinking will set you FREE!

 Goal: Build a business that works.  Continuous cycle of:  Innovation  Quantification  Orchestrationn (doing it that way it’s suppose to be done) Business Development Never Ends!

 List what you don’t want in your life.  List what you do want in your life.  Set priorities and bust barriers.  Write your own eulogy. Now…..Write your primary aim. Goal: Live life Intentionally!!

 SO is a clear written picture of your company’s future…about 1 page.  It’s a commitment……not a wish.  Serves your primary aim.  Step 1: basic description  Step 2: Unique distinguishing features.

 Type of practice  Practice size (services, # employees, etc)  Practice growth: 1 –3 – years?  Where?

 Unique products/services  Unique marketing  Unique presence (look, sound, feel)  Unique Operations  Other: What can you do to make your practice stick out compared to your colleagues?

 Review your primary aim  Review your strategic objective  Draft your company story  Read it aloud to someone  Edit it  Read it to your employees and make it part of the way you and they think. Now…….write your company story !!

 Write a short mission statement that will appear on every piece of marketing material that comes from your office.  Keep it short  Come from the heart  What is it that you want your patients to know about you that they can relate in a 30 second elevator ride?

 Time is an irreplaceable resource. Effective use of time, more than any other habit, will increase your productivity and your effectiveness as a leader.  Managing your time provides you with the tools you need to make the best possible use of your time. Create wind, don’t let it blow you away!!

 Track the actual flow of your time….you’ll be amazed at the waste….and just how much free time you actually have in the day.  Categories : Admin, Bus Dev, Finance, Operations, Marketing, Treatment.  Interruptions : Phone calls, meetings, Internet, employee problems, mail, volunteerism, etc.  List your time bandits. No more……”Fire, ready, aim”!

1. Take one bite at a time (eating elephant!) 2. Prioritize and stay focused (1-2 “must be”) 3. Hold 5-minute priority meetings 4. Don’t overbook. (allow unscheduled time) 5. Delegate 6. Routinize 7. Share time-saving ideas

8. Avoid “quicksand issues” 9. Set deadlines 10. Divide and conquer big jobs 11. Stop fragmentation 12. Take natural breaks 13. Institute a quiet time 14. Set “Do not Disturb” periods.

15. Don’t over commit 16. Teach time management 17. Audit time management 18. Focus on Results, not work

19. Eat Lunch, but Eat “lite” 20. Don’t work at home 21. Don’t be a Perfectionist 22. Use prime time for Prime tasks 23. Capture Great ideas 24. Think, then act

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