History of Sports and Entertainment Section 2.1

A Brief History of Leisure Sports and Entertainment are leisure activities for the purpose of enjoyment Consumers are people who use products The growth of the sports and entertainment industries has relied on consumers with free time

A Brief History of Leisure Discretionary income: The money left to spend after necessary expenses are paid Sports and entertainment used to be pastimes just for wealthy consumers Labor unions fought for a won higher wages, better working conditions and reasonable working hours for their members The development of technology also made entertainment more available to the working class

Inventions Transportation Public transportation became available Kinetoscope A device for viewing moving pictures The Jazz Singer

Development of Sports and Entertainment Marketing William “Bill” Veek- key figure in the development of sports marketing He owned baseball teams like Cleveland Indians and Chicago White Sox Drafted first African American player  Larry Doby

What did Bill Veek do? Introduced grand stand style entertainment to the fans Fireworks Dazzling score boards Special event nights

Adolf Zukor Founder of Paramount Pictures Made Paramount the leading studio of the 1920’s

Marketing Today Today we cannot just rely on the entertainment value of products Compete for vendors Vendors are sellers of products

Similarities and Differences Sports and Entertainment are closely related Sports has created a huge entertainment based industry beyond just the competition between sports teams  TV Channels  Movies  Books  Video games  Theme Restaurants  Magazines