Media Consumption Habits Teens

Monthly Video Consumption by Device # of Viewers 146:376:285:45 Source: Nielsen Cross Platform Report 2Q13 % of Overall Video Time 93%P2+ P :514:0888% Watching Video on a Computer Watching Television in the home Watching Video on a Mobile Phone TV: 93% of P2+ Video Time… 88% for Teens More time spent than the computer 8:42

Best Video Device: TV Is Still The Preferred Vehicle For Watching Video Among Teens Best Device for Watching Video CAB 2013 Custom Study, Video Nation: Anytime, Anywhere, Anyplace. Teens: BASE: Users of each device to watch video 205 Overall, which of the following is the best device for watching video? 3% 2% 43% Teens 52% Television Computer Smartphone Tablet 7% 3% 28% All Respondents 75%

CAB 2013 Custom Study, Video Nation: Anytime, Anywhere, Anyplace BASE: Watches video on device. Teens: On which of the following devices do you find advertisements most memorable? “Device On Which Advertising Is Most Memorable” (Among Owners of Each Device) – Teens Television Ads Are “Judged” Most Memorable by Teens Television Computer Smartphone Tablet

“I Expect To See Advertising On This Device (Top 2 Box)” Teens CAB 2013 Custom Study, Video Nation: Anytime, Anywhere, Anyplace BASE: Watches video on device. Teens: /1005/1010/1015 How much do you agree with the following statement - “I expect to see advertising on this device” – when watching video on a particular device? (Top 2 Box – strongly agree, agree) Television Has The Highest Advertising Acceptance Among Teens TelevisionComputerSmartphoneTablet In general, Teens are more accepting of advertising on the computer & mobile devices

Television Ads Encourage Further Investigation By Teens and Ultimately Move Products Off the Shelves CAB 2013 Custom Study; Video Nation: Anytime, Anywhere, Anyplace. Teens = How often do you do each of the following while watching television? Please think about these activities as directly related to the show or an advertisement you are watching. 56% Look up information online about an advertisement currently watching 71% Once a week or more 45% Shop online or purchase something they have seen on a show / advertisement they are currently watching Teens How Often? 60% Once a week or more

Teens Spend An Overwhelming Majority Of Their TV Viewing Time Watching Ad-Supported Cable Source: CAB analysis of Nielsen Npower Live+7 pm level. 2Q’13 Total Day

Ad-Supported Cable Has The Vast Majority of Available TV GRPs Within The Teen Demo Source: CAB analysis of Nielsen Npower Live+7 pm level. 2Q’13 Total Day

Cable Ratings Against Teens Have Seen A Significant Increase Over The Last Ten Years While Broadcast Has Steadily Declined Total Day P12-17 Rating 10-Year Trend Source: CAB Analysis of Nielsen Live+7 time period data. Broadcast reflects the “Big 4” in 2Q’03 and the “Big 4 + CW” in 2Q’08 & 2Q’13 *Time period reflects 2Q only in each year

Cable’s Share Against Teens Has Been Steadily Increasing Over The Last 10 Years While Broadcast Declines Total Day Cable/Broadcast P12-17 Share 10-Year Trend Source: CAB Analysis of Nielsen Live+7 time period data. Share is based on sum of all cable & English-language broadcast impressions. Broadcast reflects the “Big 4” in 2Q’03 and the “Big 4 + CW” in 2Q’08 & 2Q’13 *Time period reflects 2Q only in each year

Across Genres, Branded Cable Content is the Most Sought After on the Internet For Teens Source: CAB analysis of comScore data, September Teens: Top sites by category Sports ESPN NBC Sports Network USA Today Sports FOX Sports on MSN Yahoo! Sports Comedy Central Adult Swim College Humor Break.com Cheezburger CNN ABC News Huffington Post Yahoo! USA Today VEVO MTV TownSquare Media Yahoo! Music The Weather Channel Weatherbug Accuweather.com MSN Weather Weather Underground NBCU TV A+E Networks Discovery Networks PBS.org TV Guide Allrecipes Scripps Network Food Network Gourmet Heart Beat Chow.com Nickelodeon Kids & Teens Disney Entertainment CoolMath-Games.com Miniclip AddictingGames.com SportsComedy General News Music Weather TV Entertainment Kids Food ToneMedia Top 5 Websites by Genre - Teens = Ad-supported cable brand GSN EA Websites FreeRide Games Nickelodeon Kids & Family Games Spil Games Gaming