International Marketing Final Term Presentation: Presented to: Presented to: Mr. Ali Saeed Mr. Ali Saeed Presented by: Presented by: Ibrar Ahmed Hunzai Ibrar Ahmed Hunzai (28-F/629) (28-F/629) July 30,2009

Joint Venture and Strategic Planning

Joint Venture “ It is a partnership of two or more participating companies that have joined forces to undertake economic activities together.” The parties agree to create a new entity by both: contributing equity contributing equity share in the revenues, expenses, share in the revenues, expenses, control of the enterprise control of the enterprise 1. Lessening political and economical risk 2. Provide a less risky way to enter market.

Reasons for forming a joint venture. Internal reasons: Build on company's strengths Build on company's strengths Spreading costs and risks Spreading costs and risks Improving access to financial resources Improving access to financial resources Strategic goals : Transfer of technology/skills Transfer of technology/skills Diversification Diversification

Strategic Planning Strategy. A course of action A course of action Company's plans to match its internal strengths and weaknesses with external threats and opportunities while maintaining competitive advantages. “it is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people “ “it is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people “

Business Analysis Techniques Used in Strategic Planning SWOT Analysis: (Strengths, Weaknesses, Opportunities, and Threats ) PEST Analysis : External macro-environment (Political, Economic, Social, and Technological )

All strategic planning deals with at least one of three key questions: 1. What do we do? 2. From whom do we do it? 3. How do we excel ? The third question is more important “how can we beat or avoid competition”

Methodologies There are many approaches to strategic planning but typically a three-step process may be used. Situation. Evaluate the current situation and how it came about. Target. Define goals and/or objectives Path. Map a possible route to the goals/objectives

In Other Terms Strategic Planning Can Be As Follows: Vision - Define the vision and set a mission statement with hierarchy of goals and objectives SWOT – Analysis conducted according to the desired goals Formulate - Formulate actions and processes to be taken to attain these goals Implement - Implementation of the agreed upon processes Control - Monitor and get feedback from implemented processes to fully control the operation

Strategic planning for Domestic and International Market. Principles of planning are similar for domestic and international marketing. Principles of planning are similar for domestic and international marketing. Generic Planning Process 1. Establish the basic planning framework, including scope, stakeholders, schedule, etc. 2. Invite stakeholder input to share ideas and concerns. 3. Create a vision, goal or problem statement. 4. Develop a list of possible options (also called solutions) using various information resources (brainstorming, publications, websites, experts, etc.). 5. Evaluate and prioritize options from best to worst.

Strategic planning for Domestic and International Market. 6.Create a Plan which identifies who does what, when and how. This may include a long-term strategic plan, and short-term action plans. 7. Gather baseline data (data collected before plan is implemented). 8. Implement policies and programs. 9. Evaluate program (gather data after program is implemented to determine whether it is achieving objectives as expected). 10. Revise plan as appropriate.

Strategic planning for Domestic and International Market. Differences. Operating environment (host country,home) Operating environment (host country,home) Organizational structure Organizational structure Task of controlling a multicountry operations. Task of controlling a multicountry operations.

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