Get R.E.A.L.: LOVE The forth step to ask without fear! Marc A. Pitman, The Fundraising Coach

Let's Get R.E.A.L.! 1.Research 2.Engage 3.Ask 4.Love/Like/Live

 Not your atm

Love/Like/Live  Love/Like the person anyway—they're more important than the gift –This business is ALL about relationships  Live with their response! –You don't always have to like the response but keep on loving the person

If they say yes  Develop systems –Receipt in hours (70% don’t!) –Levels for written notes? –Levels for calling?

If they say yes  What do you all do?

Treat them their way  Recognition is all about the donor, not about you. –What fight are you inviting them into? –How are they good because they invested in your cause?

5 Love Languages  Saying “thank you” in a different dialect is like telling a non-Chinese speaker that you love them in Chinese

5 Love Languages  Words of Affirmation  Quality Time  Receiving Gifts  Acts of Service  Physical Touch How does this apply to donors?

5 Love Languages How do you like to be thanked? How can you thank your donors?  Words of Affirmation  Quality Time  Receiving Gifts  Acts of Service  Physical Touch

Social media  Set up Twitter lists and Google+ circles –You don’t need their permission on Twitter and Google+ (you do on Facebook and LinkedIn)

Social media  Set up Twitter lists and Google+ circles –Board –Donors –Influencers –Staff You want your staff on these sites!

HootSuite can help  Set up Twitter lists and Google+ circles –You don’t need their permission on Twitter and Google+ (you do on Facebook and LinkedIn)

Google Alerts…again SS

All sorts of ways

The story of the angry alum  What page on my book is this?

Fundraising is an extreme sport!  This is where the magic happens!

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