Microsoft adCenter API SES San Jose: Search Laboratories August 7, 2006 Erynn Petersen, Product Manager

Agenda Why adCenter? AdCenter API Basics QA

Why adCenter What’s Working for our Clients “The ROAS comparison for June for our biggest client, expressed as revenue per ad dollar spent, is $2.85 for AdWords, $5.53 for Yahoo, and $8.13 for Microsoft adCenter. Needless to say, we’re going to increase our investment in Microsoft adCenter right away.” — David Szetela, President & CEO, Clix Marketing, “The efficiency gained from Microsoft adCenter allowed Move.com to be more aggressive with its acquisition strategy, resulting in more conversions across the entire campaign.” — Frank Lee, VP, Account Management & Partner Relations, The Search Agency “The campaign has been an overwhelming success. We have seen conversion rates up to two times as high as other major search engines, including Google, all at lower bid prices. At this point, we want to spend as much money with Microsoft adCenter as we can because it simply works as well or better than anything else out there. -- David Rodnitzky, Senior Director of Marketing Adteractive “MSN achieved an excellent rate of return on the amount we spent. Register.com looks forward to growing our paid search campaign with MSN as the engine expands.” -- Craig Cooperman, Director, Advertising & Partner Marketing at Register.com.

Our Favorite Words Free Soon

Main Services Campaign Management Reporting Customer Management Administration Versioning was released when we shifted to the Microsoft domain and each service is on its own directory

Still Very Early in the Search Biz… Continually refining and improving both adCenter and the API Invitation only Continuously responding to customer feedback Free

Customer Driven Developments Reporting- all or none Reporting- 8 am SLA on reports delivery Improved documentation Development community slated to roll out soon

adCenter as Platform Encourage customers to plug into the system Experimenting with weights as opposed to quotas or fees Expanding the invitation list

Source: © 2005 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.