Public Relations

How Public Relations is Organized All organizations are different. General Motors has 200 people working in PR, while smaller organizations may have only one person doing the work All organizations are different. General Motors has 200 people working in PR, while smaller organizations may have only one person doing the work 3 Primary Types External External Internal Internal Media Relations Media Relations

External Public Relations Communication with groups and people outside the organization, including customers and community leaders Communication with groups and people outside the organization, including customers and community leaders They can arrange promotional activities like exhibits, trade shows, conferences, and tours They can arrange promotional activities like exhibits, trade shows, conferences, and tours Lobby government agencies and legislators on behalf of the organization. Lobby government agencies and legislators on behalf of the organization.

Internal Public Relations Involves developing good relations with employees, managers, unions, and others “inside” the organization Involves developing good relations with employees, managers, unions, and others “inside” the organization May create newsletters, magazines, and brochures May create newsletters, magazines, and brochures

Media Relations Communication with large groups of people typically occurs through using the media Communication with large groups of people typically occurs through using the media Responds to news inquiries, arranges news conferences and issues press releases Responds to news inquiries, arranges news conferences and issues press releases

Public Relations Agencies Some organizations have their own PR staff --- some go to a public relations agency Some organizations have their own PR staff --- some go to a public relations agency Some agencies are full service, while some focus on a particular aspect of PR – political campaigns, coach business executives for news interviews, coordinate trade shows Some agencies are full service, while some focus on a particular aspect of PR – political campaigns, coach business executives for news interviews, coordinate trade shows

Public Relations Services Lobbying Lobbying Political Communication Political Communication Image Consulting Image Consulting Financial Public Relations Financial Public Relations Fund-Raising Fund-Raising Contingency Planning Contingency Planning Events Coordination Events Coordination

Public Relations Services Political Communication – Services include campaign management, survey research, publicity, media relations, and image consulting Political Communication – Services include campaign management, survey research, publicity, media relations, and image consulting Image Consulting – Often groom corporate spokespersons to meet with reporters and go on talk shows Image Consulting – Often groom corporate spokespersons to meet with reporters and go on talk shows

Public Relations Services Contingency Planning – Design programs to address problems that can be expected to occur. Used for situations requiring quick, appropriate responses under pressure, such as handling a plane crash Contingency Planning – Design programs to address problems that can be expected to occur. Used for situations requiring quick, appropriate responses under pressure, such as handling a plane crash Polling – Conduct surveys to gauge public opinion Polling – Conduct surveys to gauge public opinion