Sanipaan Marine Park Pride Campaign CF: Lludeza Mellomeda-Quesada LAP supervisor: Edward M. Sisor Improve management and enforcement of Sanipaan Marine.

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Presentation transcript:

Sanipaan Marine Park Pride Campaign CF: Lludeza Mellomeda-Quesada LAP supervisor: Edward M. Sisor Improve management and enforcement of Sanipaan Marine Park. SOCIAL MARKETING CAMPAIGN

The Social Marketing Strategy As a result of the Threat Ranking… Target Audience Desired Behavior Change Fishers/ Gleaners Report to local enforcers any activities in Sanipaan Marine Park. Community Report to local enforcers any activities in Sanipaan Marine Park. Governance and Enforcement strategy: Strengthening MPA enforcement. Enhanced MPA management. SOCIAL MARKETING CAMPAIGN

Brand and message SOCIAL MARKETING CAMPAIGN 3 Key Messages Akong tumanon ang balaod aron makatagamtam sa makanunayong abunda sa kuha karon ug sa umaabot nga henerasyon. Magpakabana kita, itaho ang nagkadaiyang kalihukan sa Sanktwaryo sa Sanipaan. Bisan sa akong kakabus ug kabililhon sa kaugmaon sa akong pamilya, ako nanagat gawas sa sanktwaryo. Your top idea for a Slogan “ Abundang panginabuhian, isla sa sanipaan panalipdan” Proposed Flagship Species Scallop shell

Social marketing activities SOCIAL MARKETING CAMPAIGN Insert top 5 SM activities Billboard Poster Net bag with slogan “ I value the future of my family, I fish outside the sanctuary” Coin Purse with the slogan - ”I follow the rules of the SMS because it helps ensure our food for the future. Join me in reporting. Campaign Song/Jingle )

Supporting activities SOCIAL MARKETING CAMPAIGN Insert top 3 BR activities Improve MPA rating 24/7 guarding system in place Improve enforcement system

Vision for the future SOCIAL MARKETING CAMPAIGN Explain how the campaign fits into the bigger picture LAP strategy and objectives Barangay Tambo Vision A tourist destination endowed with rich natural resources and with wide opportunities for economic, social and ecological advancement of a peace loving and God- centered community. City’s Vision Island Garden City of Samal 2017, The island, the garden, the city… “The Urban Center in a Garden Setting”