Youth and Gaming Challenges of Youth Monetization Dr. Jo Webber.

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Presentation transcript:

Youth and Gaming Challenges of Youth Monetization Dr. Jo Webber

Teens and Commerce Approximately 79% of females and 76% of males shop and play games online They are purchasing clothes, accessories and playing online games. Connected but challenged All with the parents credit – with or without permission Piper Jaffray 2013 "Taking Stock with Teens" Market Research Project

They have money to spend… 95% of 5-17 year olds are online This age group has over $200Bn in annual spending power in the US alone Approx. 80 Million U18’s in the US hardly any with a credit card Recession proof 3 Stats from 2012 Harris Poll and 2013 Piper Jaffrey Teen survey

…and they have time to play 4

Friction “Why is it difficult to monetize the Under 18’s?” “Why is there so much fraud with U18 payments?” 5

AN 8-YEAR-OLD GIRL HAS BEEN CHARGED $1,400 FOR BUYING SMURFBERRIES IN CAPCOM'S 'SMURF'S VILLAGE' FOR THE IPHONE. MY ITUNES ACCOUNT WAS HACKED FOR $375 — BY MY OWN KIDS No credit cards No PayPal Friendly Fraud Charge Backs Cart drop off NEW FACEBOOK LAWSUIT HIGHLIGHTS TROUBLE WITH UNDER 18S AND VIRTUAL CURRENCY NJ SUES APP DEVELOPER FOR ALLEGED VIOLATIONS OF CHILDREN’S ONLINE PRIVACY PROTECTION ACT Apple settles class action suit over children's app bills - $100 Million Apple investigated by UK government Some of the Challenges DISNEY'S PLAYDOM FINED $3 MILLION FOR VIOLATING KIDS' PRIVACY TAP FISH 7-YEAR-OLD RACKS UP $1,200 ON ITUNES

Few Payment Options work for them Three standard payment options: PayPal Credit Card Mobile Phone Costly No parental control No age control Friendly fraud

What we do – Teen Wallet Youth payments solution Adherent with all US Child privacy laws Full parental permission obtained Parent provides payment mechanism Parent sets up accounts and rules Parent sets usernames and passwords for their children Budget amount per month Savings goals Allowed games sites and stores

Example - Gaia 9 Online gaming world Wanted secure online payments for U18s Age restricted to 13+

Virtual Piggy Payment Option for Gaia Cash 10

No Friendly Fraud 11 Parent has given permission to teen to purchase from Gaia using Virtual Piggy Parent has set amounts Parent has supplied credit card or other payment method

Coming Soon Habbo Hotel Live Gamer Playspan 12

The Gaming Experience Virtual Piggy helps keep it: Simple Safe Quick And ….. Fun!