Presented by Rae Huang January 23 rd, 2009 GSB Website Redevelopment Project Outline

Our goals Provide consistent web presentation and formats Enhance student and staff experience Integrated information structure Frontline exposure for GSB news and events Consolidation of GSB brand Improved Search Engine Optimisation (SEO) Metrics reporting (Google Analytics) Usage of multimedia and interactivity components

Proposed – Integrated Web structure

Proposed - New Index page Fresh look and feel GSB focused news & events Redeveloped top and side navigation menu

Proposed – About us Quality teaching and research outcome –GSB strength (rankings, membership etc.) Quality student/graduates –Testimonials Extended service experience –Alumni/community and GDO introduction Integrated events management tool –GSB calendar Staff/student support info

Proposed – GSB staff GSB staff and organisational structure –GSB management –GSB academic staff –GSB administration staff Staff profiles (ROPES)

Proposed – Contact us General enquiries Student enquiries GSB course enquiries Events enquiries Web enquiries

Proposed – GSB calendar Effortless events publishing tool Single platform for multiple users and multiple calendars Universal access Features: invitations, RSVPs, reminders, search, mobile access, share events, imports, comments, Sync

Proposed - New ‘Programs’ page New look and feel More specific categories Relevant information added –Scholarships –Apply information –GSB strengths

What’s next? Presentation available via or MaRG Feedback and suggestions Confirmation and approval Build and integration (Design) Testing Delivery and launch Ongoing maintenance

And more? Content and design consistency across sub-group websites User interaction and multimedia elements (e.g. video, podcast, RSS feeds, etc.)