Group Magic Seven Group profile

2 Complex wide of services Marketing (marketing plans and campaigns, media campaigns nad market research-both in cooperation, Corporate Identity, loyalty systems, consultation and guidance) Graphic design (proposal of printing and interactive advertising campaigns, web design and design of multimedia applications, Corporate design, packaging design, annual reports) Pre-press (DTP studio, scanning and digital photos, light-exposure and proof press pull, sheet montage) Press (small-series digital printing, large-format digital printing, offset printing, finalising, External printing services) Interactive services (follows)

3 MAGIC SEVEN group Over 100 employees of the whole group. Annual turnover of the whole group was over EUR 4,9 millions in the year 2002.

Interactive communication Possibilities and trends

5 Interactive communication What is it Interactive communication? Communication thorough interactive tools Internet, intranet, extranet Mobile tools - sms, mms Part of communication mix

6 Aims of Interactive communication Brand building Sales support Data collection One-to-one communication Long-term partnership building

7 Advantages of Interactive communication Involvement of customers into communication Personalization Effectiveness Topicality Attractiveness Possibility of feed back measurement Reliable source of data

8 Interactive communication - tools External communicationInternal communication Solution for communication between long- distance client workplaces Solution for internal client communication (information, personnel, workflow …) Solution for communication (e.g. between business partners) Solution for external client/customer communication (web) Solution for external mobile client/customer communication Solution for internal mobile client/customer communication (business info, workflow …) Interactive communication Mobile communication

9 Interactive communication – basic possibilities Brand building Sales support Sales support Interactive communication Information Amusement Community Competition Competitions Business Personalization

Interactive communication Web content

11 Information Information about company Company profile, contacts Information required by a law system PR Information about products History Catalogue News

12 Competitions Sales support Brand building Only on internet or better: Internet combined with mobile technology or current consumer competitions! Advantages for customers Game attractiveness, chance of winning Advantages for clients Collecting the data! Increasing of sale Creation of a new communication channel

13 Business Sale of various products Webshop with branded products Clothes 3D products e.g. project

Interactive communication What can we do?

15 Personalization Effective one-to-one communication Connection to a client´s CRM system Long-term relationship building – loyalty systems Rating of customer Differs: for final customers or business partners (retailers, wholesalers)

16 Community Long-term relationship building – brand member Personalized access Tendency to spread the news – „viral effect“

17 Amusement Games, screen savers, wall-papers Support of regular visitors of the website Tendency to spread the news – „viral effect“

Interactive communication Integrated communication

19 Contemporary communication strategy How to fix interactive communication into up-to-date communication strategy?

20 Integrated communication Integrated way of communication by involvement of different kinds of media Possibility of result measurement High effectiveness Using present CRM or creating a new CRM system

21 Basic principle of the integrated communication Printed ad 3D P.O.S., packages Events Promo Target group Web sites Com.channel - Internet Com.channel - SMS Off-line communication activity iMagic (interactive agency) Personalization Loyalty program CRM data Addressing Personalization Evaluation

Interactive communication Our system

23 Our system Client Communication agency System integrator Full-service interactive agency iMagic External communicationInternal communication … Solution

24 Our products MagicWebDrive Content management system One system for communication within internet, intranet and mobile background Effectiveness – simple user web administration (actualisation…) Modular system – publishing, web shop, ing, enquiry and so on.

25 Our products MagicAnalyzer Tool for web access analysis Access analysis and visitor behaviour Basic impuls for web re-design– graphic, structure On-line and off-line measurement of client´s communication activities

26 Case studies Server offers company presentations regarding advices for building houses, departments or gardens Largest project in CR (in its category) Marketing analysis Web creating Acquicition of new users in prints Service and administration of web presentation

27 Case studies Important seller of BMW cars and car supplements Visitor analysis Marketing analysis of interactive communication Complete re-design of website Project: development of chain of tyre services – complete communication solution (intranet, extranet, internet)

28 Case studies Complete web solution for the biggest bicycles and its supplements seller in CR Connection to client´s communication mix Community building – games, chat Banner campaigns Visits analysis Periodical web redesign B2B system – now is being solved

29 Thank you for your attention. Agency…a group of persons which work on a job order Client……a person who sets a job order to the agency Customer…a person who is not involved in a process of production, he just uses a final product