 An additional electronic monitor used by people while watching television  Incorporates and allows viewers to experience both aspects  Next big thing!

 Smartphones  Tablets  Computers

 Twitter  Umami  Zeebox  Shazam  IntoNow  GetGlue

 IPad app  Audio fingerprinting technology  Provides many things such as: › quick links to official social media accounts › related tweets from across the web

 Your zip code  Has 4 tabs: › TV Rooms › TV Picks › Guide › Activity

 Powered by SoundPrint recognition technology  Stands out among a deep sea of second- screen apps  Chat  Supplies a lot about the show like: › the season and episode numbers, › an episode synopsis › Twitter feed that features show mentions as well as cast tweets

 Picks up and recognizes audio coming from your TV  Identifies not only music…  Displayed show information  You can find Shazam logos featured in certain TV commercials, sporting events, and movie trailers.

 Users "check in" to the shows, movies and sports they’re watching  After checking in, users receive points and with those: › may earn virtual stickers › receive recommendations › can earn discounts for entertainment companies.  Many television partners: › The CW › Discovery Channel › MTV

 The most popular website and app used for second screening  Follow your favorite actors, television shows, and other fans  Can reply, retweet, and favorite any tweet about what’s on the timeline  Many stars use Twitter to promote their shows  Can connect on many levels

 Very important tool used to connect  Usually used at the end of a tweet  Searching hash tags allows users to do a lot and stumble upon things of their interest  Twitter Chats

 Interactive conversations at a specific time on Twitter  Based off of hashtags  Similar to a traditional media talk show › There is a host, › Guest, › Audience of real-time attendees › Typically programmed format with a featured topic  If you miss the rolling 140 character tweets, there are transcripts

 Discovering chats mentioned by those you follow  Looking for chats quoted in blogs and other media publications  Identifying chats organized by others  Use social platforms such as Twubs and TweetChat

 MTV’s, Video Music Awards  Increase ratings and obtain new fans  Access to various camera angles provided on the official VMA website  Brought back popular Twitter Tracker visualization tool  From home interaction

 Invested in social and digital media and it paid off

 New live competition show called The Million Second Quiz  Like Big Brother meets Who Wants to Be a Millionaire  Players compete in a 12-day, 24/7 competition that tests their knowledge and endurance  Viewers can tune in to a 24/7 live stream, play along at home in real time and use the second screen to sync alongside the prime-time broadcast

 Linking purchasable content to the television shows viewers are watching  Shows include the ABC hit Scandal with Kerry Washington, and the Carrie Diaries  Audio-sync button matches to the show and highlights items as they appear on screen  Users can purchase items worn by their favorite characters

 Nearly 88% of U.S. homes own at least one device that can be used as a second screen  87% of consumers says they use at least one device while watching television  Twitter ad sales reaching $288 million in fiscal 2012, up from about $140 million in 2011

 Invading movie theaters  Audiences can bring their own tablets to the movie theater  Disney’s latest re-release of the 1989 classic The Little Mermaid  Disney’s free iPad app: Second Screen Live: The Little Mermaid App  What if audience members don’t have devices?  Brings up the question: