Preparing Press Releases. What’s a press release? A written summary or update to make the media aware of your activities.

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Presentation transcript:

Preparing Press Releases

What’s a press release? A written summary or update to make the media aware of your activities.

Why do you need a press release? Announce your event Tell why your event is news Show your perspective Increase visibility Remind people of what your group does Highlight a report

When should you prepare a press release? News of upcoming events Report of recent events Reports of changes Reports of awards General announcements

How do you prepare a press release? Make it read like a news article Emphasize importance Be provocative Make clear headline and lead Make it look professional Follow technical guidelines

Get your press release out to the media.

Consider the timing and don't forget a follow-up.

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