HOLE 19 GOLF RETAIL & SIMULATION COURTNEY SANDIFORD CHRIS HOFFOS
ABOUT
PRODUCTS
TARGET MARKET
PROMOTIONAL STRATEGY
CAPITAL & FINANCING FINANCING 2015 BANK DEBT52% 750,000 EQUITY 700,000 TOTAL 1,450,000 CAPITAL EXPENSES LAND 150,000 BUILDINGS 1,000,000 LAND DEVELOPMENT & EQUIPMENT 170,000 TOTAL 1,320,000
WHAT CAN WE EXPECT? REVENUES Number of Customers/day Equipment Number of Customers/day Simulators Total Customers/day PURCHASE PRICE Average Equipment Purchase/customer Average Simulator Purchase/customer NET INCOME82,272148,295229,644268,693309,222
BREAKEVEN Base Case Cust/day Breakeven Cust/day
WHAT SHOULD WE DO?
FEASIBLE REQUIRED ROI = 20% IRR = 31.4%
QUESTIONS?
Customers/dayAverage 5 year ProfitNet PaybackIRR 26 63, ,0665.6% , , % ,625 1,495, % ,841 2,135, % ,857 2,745, % Avg Equipment Purchase Price/CustomerAverage 5 year ProfitNet PaybackIRR 60 78,529330,6888.9% ,123918, % ,6251,495, % ,8202,071, % ,2812,629, %
Manager Salary 48,960 50,184 51,439 52,725 54,043 Full time staff (wage rate/hr) $ $ $ $ $ Part time staff (wage rate/hr) $ $ $ $ $ Salary and Wage Costs Manager 97, , , , ,085 Full time staff 141, , , , ,770 Part time staff 10,543 38,707 62,963 76,539 91,693 Total Salaries and Wages 249, , , , ,548
Product ItemAverage Price Jackets$175 Shirts$50 Shorts$75 Pants$100 Hats$28 Product ItemAverage Price Drivers$277 Woods$183 Irons (Set)$713 Wedges$130 Putters$123 Product ItemAverage Price Bags$150 Tees$10 Balls$40
Marketing CostsYear 1Source Online Ads6000DiscoverWeyburn.com Radio Ads9672Golden West Radio Billboard Ads700Protouch Signs Door Prize Donations500Golf Courses Website Design1000Stealth Interactive Licensing1055SLGA Store Sign7000Stellar Signs Total25,927
COGS Golf Equipment 622, , ,511 1,011,149 1,088,249 COGS Food and Drink 17,107 21,919 25,837 27,807 29,927 Total Cost of Goods Sold 639, , ,347 1,038,955 1,118,176