Agenda About Toyota……….………Kevin Industry Analysis…………Terrence Company Analysis……….Kevin Competitor Analysis…….Zared Recommendations……….Kevin Conclusion……………………Zared

Founder Kiichiro Toyoda

Products Type A engine First engine Toyota Model AA First passenger car Pacific War First big contract Toyota crown First Japanese car exported

Toyota Now Management Team International activities Best in the business International activities Manufacturing plants Non – Automotive activities Robots                     Toyota President Katsuaki Watanabe

Industry Analysis How it started Where it’s now The future

Engines Steam Internal combustion Hybrids

Currently Image Accessories Speed and Power

The Future of the Industry Getting Smarter or more Lazy GPS Automatic Parallel Parking

Company Analysis Strengths & weaknesses Net Profit Margin Market Share

Strengths Manufacturing Philosophy Reputation TPS Reliability Durability

Weaknesses Theft Camry Toyota Camry Alaska 6th California 1st Colorado 2nd Connecticut 3rd Florida Georgia 9th

Weaknesses Local Market Japan

Major Competitors MAZDA – Affiliate of Ford Motor Company Founded in Japan in 1920 Started From making Machine Tools and Weapons for the Japanese Military NISSAN Founded in Japan in 1932 Started by building only Trucks right away HONDA Founded In Japan in 1948 Started by selling piston rings in 1938 to TOYOTA Facility then destroyed During World War II Then In 1948 started producing Autos

Competitor Analysis Sales Comparisons (Fiscal Year ending March 2006) Company Sales Growth Sales/ In Millions (US$) Percent Automobile Business Largest Region For Sales Toyota Motor 13.4% 181.34 93% Japan (36.8%) Mazda Motor Corporation  8.3% 25.17 73% Japan (41.6%) Nissan Motor Co. Ltd.  9.9% 81.27 94% North America (43.5%) Honda Motor Co. Ltd.  14.5% 85.41 81% North America (55.3%) Source: www.corporativeinformation.com

Competitor Analysis (How They Compete – Best Selling Sedan) Mazda 14 Different Models 2007 Mazda 6 – Starting at $19,725 to $28,590 Nissan 12 Different Models 2007 Nissan Altima – Starting at $19,800 to $27,385 Honda 16 Different Models 2007 Honda Accord Sedan – Starting at $18,625 to $27,400 Toyota 21 Different Models 2007 Toyota Camry – Starting at $18,270 to $24,700

Recommendations Short term Long term Youth market Staying reliable Strengthen local market Dominate the Hybrid industry Expand away from the United States

Conclusion “MOVING FOWORD”

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