Music Exchange 2010 Creating a cost effective web presence Utilizing free tools and platforms to get your message and music out there. Brian Currin www.WebMarketer.co.za.

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Presentation transcript:

Music Exchange 2010 Creating a cost effective web presence Utilizing free tools and platforms to get your message and music out there. Brian Currin

Adapt to Change

Information Overload

Last year Music Exchange had a website and a Facebook Group

This year Music Exchange has:

➔ Website (with feeds) ➔ Blog ➔ Twitter ➔ Facebook Page ➔ Facebook Group ➔ Soundcloud ➔ Fanbridge

Free and Freemium The Internet is full of Free and Freemium products to help build your online reputation.

FREE!

Other Profiles and Tools ● YouTube ● Delicious ● Stumble Upon ● Digg ● Google Buzz ● Gmail ● Google Analytics

3 Elements of Online Marketing ● Find You ● Trust You ● Engage with you

3 Pillars of Online Marketing - Jeff Bullas ● Content ● Search Engine Optimization ● Social Media Marketing

9300

Wordpress Blog (est 2003) ● It's free ● Over 200 million websites ● Endorsed by Google ● Post to Blog by sending an , including attached image ● Wordpress pings Google everytime you post

Wordpress Blog (cont.) ● Subscribers can receive s ● YouTube, Soundcloud and Slide.com can be embedded. ● Can automatically Tweet ● Can automatically update profiles like Yahoo and LinkedIn ● Can automatically update your website

Twitter (est 2006) ● It's free ● 80 million people can't be wrong ● Headlines ● Engage with people ● Can update your Facebook, Website, MySpace, Reverbnation, etc ● Creates inbound links to your own Blog, Website, Facebook, etc

3 types of Facebook presence ● Profile ● Group ● Page

Facebook (est 2008) ● It's free ● 400 million people can't be wrong (April 2009: 200 million) ● Wall can be updated by Blog posts and Tweets ● Statistics available for Pages ● Search Engine (partnered with Bing)

Soundcloud (est 2007) ● It's free (up to 2 hours worth of music) ● Music Player can be embedded in Blog, website, MySpace, Facebook wall, etc ● New songs added, automatically updates all embedded players. ● Streaming or Downloading ● Link songs or groups of songs to online store.

Fanbridge (est 2006) ● It's free (up to 400 mails per month) ● Subscribe and unsubscribe taken care of ● Personalize s ● Not Spam ● Easy to use with excellent support

Domain Name ● Not free – about R300 to R400 renewable annually ● Can point anywhere: Facebook, Blog Twitter, etc ● Sub domains can be created. i.e. ● redirect i.e. forwards to

Things to do if you have a website ● Embed Blog and Twitter Feeds ● Google Analytics ● Optimize for search engines

Digital Sales ● RhythmMusicStore.com

Promotion – free giveaways ● SAMP3.com / Channel24 (MWeb)

What do you need? Passion and Perseverence