Using YouTube and iTunes U for Video Distribution Sonja Foust, Office of News and Communications.

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Presentation transcript:

Using YouTube and iTunes U for Video Distribution Sonja Foust, Office of News and Communications

Video or audio? VIDEO Meant for the public? YES Subscriber model? NO YouTube YES iTunes U NO Restricted by NetID or class? NO Choose any platform! YES Warpwire AUDIO iTunes U

Advantages of YouTube and iTunes U Public reach Search engine optimized Subscriber model The Duke marketing machine

Tips and Tricks to Make Search Engines Love Your Content Descriptive titles with keywords near the front Accurate description that includes keywords Great thumbnails

More Resources styleguide.duke.edu/toolkit/video – Guidelines, policies, best practices – Recommended hardware & software – Training & peer-to-peer learning resources – Consulting resources on campus – Music, footage, and image resources (including Duke-branded bumpers and Duke b-roll library)