KEYZALL Katharina Schwiede and Shi Hua Chan KEYZALL All your keyz with just one touch
MISSION STATEMENT Our mission is to bring convenience and safety to our customers by enabling you to lock and unlock your doors without any traditional keys.
Product A smartphone app that allows you to lock and unlock your house with out holding traditional keys House/office - sees what doors, windows etc. are locked or unlocked Car - when, where and how much the car has been used Garage – opens and closes garage door
Product Prices App - $ 0.99 House door lock - $200 Office door lock - $200 Garage door - $150 Car lock - $250 (tracker costs $29 a month) Blinds - $350
Why choose us? Can be used to secure your house, car and even your office Can also be used to check the last time the doors of your house, garage or office were opened We offer a tracking system for your car that allows you to see when, where and how much the car has been used throughout the day Can be able to see if your house is locked or which doors and windows are still unlocked. Other companies may offer just a lock for the house or only a lock for the car but Keyzall allows you to have all this in just one app
Advertising Online Advertising Such as Facebook and Google Facebook: $0.80 per click Google: $0.20 per click
Customer payments and Service Customers can make their payments online using their credit card or by coming to our warehouse For credit card payments, it costs $29/month with 2% transaction fee (Shopify.com) Customer service: Live Chat($36/month)
Target Market We target adults aged 25 and above, both female and male Medium and upper class people, mainly wealthier people
Materials ItemMaterialsCost of material Garage Door Lock1) Motor1)$60/each House/Office Door Lock 1) Deadbolt locks1)$29.97/each Blinds1) Fabric (per yard) 2) Wireless motor 1)$3.58 2)$178/each Car Lock1) Tracker and GPS 2) Car Lock System 1)$29/each 2)$17/each These are the materials needed to make our products.
Suppliers Motor for garage door –Lowe’s ($60/each) Deadbolt locks for house and office door locks – Home Depot ($29.97/each) Fabric for blinds – Fabric.com ($3.58/yard) Motor for blinds – Somfy ($178/each) Car tracker and GPS – Blue Fox ($29/each) Car Lock System – Shenzhen Cyber Technology Ltd. ($17/each)
Finances ItemCost To Make the Item Garage Door Lock $50 each)$5,000 House & Office Lock $90 each)$9,000 Blinds $250 each)$25,000 Car Lock $150 each)$15,000 Programmer (to make the app)$1,200 Warehouse ($850/month)$10,200 TOTAL$65,400
Profit ItemProfit Car Lock$100/each House & Office Lock$110/each Garage Door Lock$100/each Blinds$100/each App$0.99/each TOTAL$410.99
Day to Day Costs NameCosts Live chat (per month)$36 Programmer$120 Manufacturing Costs$54,000 Credit Card payments (per month)$29 TOTAL$54,195
Shipping & Installation $5.95 per item Shipping only includes the locks purchased Self Installation (free)
Growth We want to sell our product in retail stores like walmart, superstore etc. Have more people on live chat No credit card transactions Advertisements - to have tv commercials and billboards
Goals Internationally used product We are making $36,900.99/year, so, our goal is to make $50,000/year. In 5 years, Keyzall will be used internationally and will be in every household.
Potential Problems Technical Difficulties Solution: Test out our products more before selling them Some people might not want to switch to using our brand Solution: Do more advertising and promote our product and guarantee a 10 year warranty
Competition UniKey – is one of our biggest competitors because they have a similar product to us Why are we better? More options – Unikey only provides a lock for the house but we offer a lock for the house, car and office More utilities
Conclusion We would make $36, per year Convenient product to have Safe Start-up money: $65,400 To make Keyzall a worldwide used product