Kopparberg Cider By: Kacie Penman

History Founded in Kopparberg, Sweden Known for soft water (low mineral content allowing for richer, more natural flavor) Owners back in 1882 and still today value simplicity and uncomplicatedness

Target Audience Men and women ages Established or un-established people Misfits/weirdoes The easy going who are out to have fun and find adventure outdoors

Message Create a big experience out of small and simple things going on around you

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Ads

Media Strategy Advertising (TV, Magazine, posters) Hosted events Sponsoring concerts and bar openings Social media Be including and interactive in all steps Mission: become the UK’s leading premium beverage brand building experts

Campaigns Taste labs in different cities to get buyers involved in deciding on new flavors and comparing against other competitors Paired with Eklectik Magazine to showcase their originality and simple beauty Share experiences on social media with #happenings

Campaigns Urban Forest 5 weeks in Dalston’s Bootstrap Company Food, drink, live music, street art Showcase inspired beauty of the original town Donating part of proceeds to local charity there Ja Ja Ja Festival Warehouse project Sponsoring these festivals to get more brand awareness

Global/Local Global campaign Kopparberg is sold in over 40 countries Most in Europe area Asia USA Canada Australia 9 flavors

Evaluation This campaign will work in all countries because all cultures can understand the simplicity portrayed and yet the intriguing quality at the same time.

Differences from U.S. No different Same language Drink responsibly