Geocoding—The Foundation For Spatial Analytics Berk Charlton, Managing Director of Product Management

PB Location Intelligence Disciplines The capability to organize and understand complex relationships between location and other data in order to drive business decisions through: GeocodingSpatial Data Integration Spatial Analytics DataMapping & Visualization Pitney Bowes | The Foundation For Spatial Analytics | Sept 20152

3 Geocoding Overview Pitney Bowes | The Foundation For Spatial Analytics | Sept 2015

PB Geocoding Product - Overview Pitney Bowes | The Foundation For Spatial Analytics | Sept GeoStan (Group 1) – US / Canada Centrus Desktop (Group 1) – US / Canada MapMarker Desktop – U.S., Canada, UK, Australia MapMarker Server – 6 Countries Enterprise Geocoding Module – 123 Countries Global Geocoding API – 123 Countries MapInfo Pro / EGM - Desktop Geocoding Client

Geocoding o A process that assigns a latitude/longitude coordinate to an address. Once a lat/long is assigned, the geocoded address can be displayed on a map, used in a decision making workflow, used in a transaction and/or injected into a larger business process. StreetCityStZIP 4383 Apple Boulde rCO Apple Ct Boulder CO , Pitney Bowes | The Foundation For Spatial Analytics | Sept 20155

The Geocoding Process… 18, rue Paul-Lefarge, 9204 Paris-La Defense 10 o Standardize Address according to country rules o Cleanse Address o Verify / Validate Address o Match to Street Data / Local Geography o Return Detailed Address and Location Codes for additional decision making Pitney Bowes | The Foundation For Spatial Analytics | Sept 20156

Many ways to Geocode... Interpolated Street Address Intersection Parcel Centroid Street segment Postal codes City / Place Centroid Landmarks / Points of Interest / Business Name Neighborhoods User-Generated Street-centerline and Point data Pitney Bowes | The Foundation For Spatial Analytics | Sept 20157

PB Geocoding Product - Overview Pitney Bowes | The Foundation For Spatial Analytics | Sept GeoStan (Group 1) – US / Canada Centrus Desktop (Group 1) – US / Canada MapMarker Desktop – U.S., Canada, UK, Australia MapMarker Server – 6 Countries Enterprise Geocoding Module – 123 Countries Global Geocoding API – 123 Countries MapInfo Pro / EGM Geocoding Client

 Point-in-polygonDistance to a boundary Distance between two locations  Why Geocode? Pitney Bowes | The Foundation For Spatial Analytics | Sept 20159

A Brief History of Geocoding John Snow and the 1854 London Cholera Epidemic Miasma Theory Disproved Birth of Epidemiology Pitney Bowes | The Foundation For Spatial Analytics | Sept

Brief History of Geocoding 1980’s – ZIP Centroid, DIME Files Early 1990’s – TIGER, GDT (County-based) Mid 1990’s – US Nationwide geocoding 2000 – Geocoding with Full Postal Conflation with Monthly Data Updates and CASS matching rules Early 2000’s - Street-level Intl Geocoding 2005 – Parcel Centroid Geocoding 2006 – Reverse Geocoding Late 2000’s – Geocoding Explosion with MapQuest, Google, Bing Maps, GPS and Mobile 2010 and beyond – POIs, Indoor geocoding, 3D geocoding Pitney Bowes | The Foundation For Spatial Analytics | Sept

Reverse Geocoding - Defined Reverse Geocoding returns an ADDRESS for a given coordinate, usually a Latitude / Longitude Lat/Lons typically generated from a GPS-enable device such as a smart phone Pitney Bowes | The Foundation For Spatial Analytics | Sept

Reverse Geocoding 13 Reverse geocoding is more complex than forward geocoding; the number of possible answers are greater. Reverse geocoding also cascades from most accurate to least accurate possible locations, including point-level address, interpolated address, street centerline, etc. Input Coordinates: Latitude: Longitude: Output Address: 4423 Colorado Ave Boulder, CO Pitney Bowes | The Foundation For Spatial Analytics | Sept 2015

14 Point-Level Geocoding Updates Pitney Bowes | The Foundation For Spatial Analytics | Sept 2015

Geocoding – Address Interpolation Interpolation approximates the location of an address based on the length of the segment and the address range assigned to the segment. For example, an address of 49 Main Street is halfway into the address range, so it is located half way along the segment on the odd side. Note: Sprint owns TomTom Streets w/ EGM today Pitney Bowes | The Foundation For Spatial Analytics | Sept

Geocoding – Point Level is the New Accuracy Standard Positional accuracy is close to exact Pitney Bowes | The Foundation For Spatial Analytics | Sept

Point-Level vs. Interpolated Geocodes Pitney Bowes | The Foundation For Spatial Analytics | Sept

Some Applications Require Very High Confidence in Location Accuracy Pitney Bowes | The Foundation For Spatial Analytics | Sept

Master Location Data Pitney Bowes | The Foundation For Spatial Analytics | Sept

Master Location Data Million Addresses Includes virtually all deliverable postal addresses…and we are looking for more Millions of non-postal street address in smaller communities and gated communities Millions of Base Addresses for multi- residential and commercial properties Locations don’t move if interpolated, and under 50ft move 167 Million Addresses Includes virtually all deliverable postal addresses…and we are looking for more Millions of non-postal street address in smaller communities and gated communities Millions of Base Addresses for multi- residential and commercial properties Locations don’t move if interpolated, and under 50ft move Pitney Bowes | The Foundation For Spatial Analytics | Sept 2015

Location Codes 21 Sept 2014July 2015 AP05 Structure centroid7.1m AP02Parcel centroid132m131m AP21 Base parcel point (synthetic)0.7m AP22 Backfill address point The precise parcel centroid is unknown. The address location assigned is based on two known parcel centroids. 3.9m4.6m AP23 Virtual address point The precise parcel centroid is unknown. The address location assigned is relative to a known parcel centroid and a street segment end point. 5.9m5.6m AP24 Interpolated address point The precise parcel centroid is unknown. The address location assigned is based on street segment end points. 11.9m10.9m Total156m160m It’s all about Precision! Pitney Bowes | The Foundation For Spatial Analytics | Sept 2015

22 Master Location Data Uses Every Available U.S. Address as a Geocoding Reference Data Set, Geocoded to It’s Best available Location. MLD Address Fabric is an unlocked version of the base data used to create MLD, and can be used for analytical purposes within an organization

Pitney Bowes | The Foundation For Spatial Analytics | Sept Example of “Backfill” address points (P22), interpolated between two known parcel centroids

Pitney Bowes | The Foundation For Spatial Analytics | Sept Example of “Backfill” address points (P22), interpolated between two known parcel centroids Shown with building footprints and Parcel Boundaries

Pitney Bowes | The Foundation For Spatial Analytics | Sept Master Location Data – Extended Attributes

Pitney Bowes | The Foundation For Spatial Analytics | Sept Minimum Enclosing Circle Example of MLD Point

Master Location Data & GeoEnrichment Pitney Bowes | The Foundation For Spatial Analytics | Sept Example – U.S. Property Attributes. Link to MLD Unique ID Over 200 Fields of Information collected from County Governments Ownership Information Building and structure information # of Beds / Baths Roof Type / Roof structure Financing Information Valuation Information Much, Much More Available Q4 2015

U.S. Property Attributes A Wealth of Available Information Owner John & Jane Doe Purchase Date May 23, 2002 Land Value $90,500 Improvements Value $330,000 Built As:1 1/2 Story FinYear Built:2000 Exterior: Frame Masonry Veneer HVAC:Central Air to Air Interior Finish:DrywallBuilt As SQ Ft:2220 # of Baths:5Roof Type:Hip # of Bdrms:3Roof Cover:Spanish Shingle # of Stories:2More…. Assessor Parcel Number: Address: SW 92 nd Pl Miami Fl County: Brevard (12009) Point Latitude: Point Longitude: City Use Description: Single Family Residence City Use Code: SW 92nd Pl Miami, FL 33189

29 Global Geocoding Coverage Pitney Bowes | The Foundation For Spatial Analytics | Sept 2015

PB Global Geocoding Strategy Go Deep Depth of Coverage within a Country Go Wide Broad Country Coverage OEM Data Partner with Best-In Class in- country Data Providers Operational Focus Pitney Bowes | The Foundation For Spatial Analytics | Sept

PB Geocoding: Countries at Point and Street Level - Full Forward and Reverse Geocoding Support Countries / Territories at Place & Postal Level Pitney Bowes | The Foundation For Spatial Analytics | Sept

Enterprise Geocoding Module is a Foundational Component of Spectrum Spatial

33 GeoComplete Module Pitney Bowes | The Foundation For Spatial Analytics | Sept 2015

GeoComplete Module Global Type-Ahead & AutoSuggest Point of Interest Search

GeoComplete Module 35 Pitney Bowes | The Foundation For Spatial Analytics | Sept 2015

36 Enterprise Geooding Module – Integration with MapInfo Professional Pitney Bowes | The Foundation For Spatial Analytics | Sept 2015

Spectrum MapInfo Pro / Enterprise Geocoding Module Integration Simplified Architecture Global Geocoding Module Global Geocoding API (OEM Version) Global Geocoding API (OEM Version) 3 rd Party Application 3 rd Party Application MapInfo Pro Pitney Bowes | The Foundation For Spatial Analytics | Sept

Mapinfo Pro / EGM Full Integration Pitney Bowes | The Foundation For Spatial Analytics | Sept Available Fall 2015 New Interface in 2016 Release Pro will be a full Geocoding Client for Enterprise Geocoding Module Local Geocoding Language Support Geocode Pro ces s Clo se Hel p Input Geocoding & Matching Options Output (Candidate Return Values) Server Configuration Input Table Addresses Create Points Geocode Level Street Matching Automatic – Accept First More Options Fallback to Postal Fallback to Geograph Output Table Addresses More Options Save as Default

39 Q & A Pitney Bowes | The Foundation For Spatial Analytics | Sept 2015