Business Research Methods William G. Zikmund Chapter 18: Fieldwork
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Copyright © 2000 by Harcourt, Inc. All rights reserved. FIELDWORKER
Copyright © 2000 by Harcourt, Inc. All rights reserved. WHO CONDUCTS FIELDWORK? FIELD-WORKERS FIELD INTERVIEWING SERVICE IN-HOUSEINTERVIEWERS BRIEFING SESSIONSBRIEFING SESSIONS
Copyright © 2000 by Harcourt, Inc. All rights reserved. IN-HOUSE TRAINING MAKING INITIAL CONTACT PROBING RECORDINGRESPONSES ASKINGQUESTIONS TERMINATINGINTERVIEWS
Copyright © 2000 by Harcourt, Inc. All rights reserved. MAKING INITIAL CONTACT AND SECURING THE INTERVIEW GOOD AFTERNOON, MY NAME IS ….. FOOT-IN-THE-DOOR DOOR-IN-THE-FACE
Copyright © 2000 by Harcourt, Inc. All rights reserved. ASKING THE QUESTIONS EXACTLY AS WORDED READ SLOWLY QUESTIONS IN THE PROPER ORDER ASK EVERY QUESTION REPEAT QUESTIONS THAT ARE NOT UNDERSTOOD
Copyright © 2000 by Harcourt, Inc. All rights reserved. PROBING VERBAL PROMPTS MADE BY A FIELD-WORKER WHEN THE RESPONDENT MUST BE MOTIVATED TO COMMUNICATE HIS OR HER ANSWERS MORE FULLY PROBES ENLARGE AND CLARIFY
Copyright © 2000 by Harcourt, Inc. All rights reserved. PROBING TACTICS SILENTPROBE REPEAT REPLY NEUTRALQUESTION REPEAT QUESTION
Copyright © 2000 by Harcourt, Inc. All rights reserved. RECORDING THE RESPONSE
Copyright © 2000 by Harcourt, Inc. All rights reserved. TERMINATING THE INTERVIEW HOW TO CLOSE INTERVIEW AND EXIT HOUSEHOLD IS IMPORTANT RE-INTERVIEWING MAY BE REQUIRED
Copyright © 2000 by Harcourt, Inc. All rights reserved. FIELDWORK MANAGEMENT SELECT TRAIN SUPERVISE CONTROL
Copyright © 2000 by Harcourt, Inc. All rights reserved. INTERVIEWER CHEATING FILLING IN FAKE ANSWERS OR FALSIFYING INTERVIEWERS VERIFICATION BY RE-INTERVIEW