Amy Seto and Matt Ryberg

 In the past, marketers had sought the 18 to 34 year old male group. Today, marketers have a good idea of what this age demographic likes to do on line  Smart marketers are beginning to see that they can no longer forget about the fairer sex  Most peg the year 2007 as the year that women tipped the scale, they now comprise more than 50% of total online users  Last year women's community sites were the most visited and fastest growing internet categorycommunity sites  The number of unique visits jumped so 35% on the women's community sites

 You Tubers in Training You Tubers in Training  Women have traditionally trailed men in this category, but they are beginning to catch up.  43% of women compared to 27% last year have visited a site like you tube.  The major three categories that women like to watch on you tube are news clips, movie previews and music videos.  Frequent Shoppers  More than 54% of women shopped on line in the first half of  In order of popularity; travel, adult clothing, beauty products, children clothing, financial products and groceries.  Women 45 to 54 much more likely to make a impulse purchase on line when given a limited time offer.  Pay for Play Gaming  While casual gaming is split almost evenly at 50 %, it is women who are more likely to pay for the casual gaming that they want  Almost 75% of paying users were women in 2007

 Social Singles  Single women open up a desirable demographic that is young,well educated and interested with online entertainment  Use instant messaging, visit social networking sites, read blogs and download music  Romance Romance  Women love to date online, they just don’t want anyone to know about it  More often than not the one attribute that women lied about the most was their weight  Healthy Living Healthy Living  84% of women sought information for online sources this last year  Parenting Parenting  More than 43 million moms go on line daily and spend on average of 85 minutes on parenting websites

 Growing market opportunities with the healthy living, pay for playing games and social singles categories  Marketers will have to expand their thinking to reach this new demographic

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