Ruby Ann Sawyer, Brantley County Middle School Creating a Logo Ruby Ann Sawyer, Brantley County Middle School

Wikipedia’s Definition logo is a graphical element (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo's design is for immediate recognition.[1] The logo is one aspect of a company's commercial brand, or economic or academic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.

Tips for Creating a Logo Must be resizable: make sure it still looks good when size is reduced Must look good in black & white as well as in color Choose type carefully: must be able to read when small; use only one font (no more than two) Keep it Simple Recognizable from different angles Must relate to the business or product

Excellent Logo – the Nike Swoosh Resizable Simple Recognizable from any angle Looks good in any color and black & white Makes you think of speed and things being “right” (check mark)

Wikipedia’s Definition A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose.

Tips for Creating a Slogan Keep it short and simple. (No more than 10 words.) Make it memorable. (Puts a picture in your mind.) Explains what you do and how it benefits the customer. Ask yourself what you want the customer to remember about your business. Use keywords for your business; use thesaurus. Be creative! Get input from others. Make several and ask which is best.

Excellent Slogans “Betcha can’t eat just one.” – Lay’s “Breakfast of Champions” – Wheaties “Have it your way.” – Burger King “Just Do It” – Nike “You’re in good hands with Allstate.” – Allstate Insurance Company “I’m Loving It” – McDonald’s “Eat fresh” – Subway

Summary The logo and slogan should present a positive image for your business. A lot of thought should be given to the creation of the logo and slogan as they should be used for the life of your business. “You should not change your slogan as often as some people change their Facebook status.” Tim Sawyer, Brantley County Schools