Digital Media. INTERACTIVE MEDIA: WEB 2.0 AND YOU Internet Basics The Internet Audience Internet Marketing The Internet as a Marcom Medium The Roles of.

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Presentation transcript:

Digital Media

INTERACTIVE MEDIA: WEB 2.0 AND YOU Internet Basics The Internet Audience Internet Marketing The Internet as a Marcom Medium The Roles of Internet Marcom

Internet Basics

The Internet Audience

Internet Marketing

The Internet as a Marcom Medium

The Roles of Internet Marcom Information Entertainment Social Word-of- Mouth

The Roles of Internet Marcom Information Entertainment Social Word-of- Mouth

The Roles of Internet Marcom Information Entertainment Social Word-of- Mouth

The Roles of Internet Marcom Information Entertainment Social Word-of- Mouth

The Roles of Internet Marcom Information Entertainment Social Word-of- Mouth

TYPES OF ONLINE MARKETING COMMUNICATION Websites Communication Social Media Tools

Websites

Communication

The Growth of Internet Advertising Banner & Display AdsOnline Video Ads Search Advertising Classified AdsInternet Ad Sales

The Growth of Internet Advertising Banner & Display AdsOnline Video Ads Search Advertising Classified AdsInternet Ad Sales

The Growth of Internet Advertising Banner & Display AdsOnline Video Ads Search Advertising Classified AdsInternet Ad Sales

The Growth of Internet Advertising Banner & Display AdsOnline Video Ads Search Advertising Classified AdsInternet Ad Sales

The Growth of Internet Advertising Banner & Display AdsOnline Video Ads Search Advertising Classified AdsInternet Ad Sales

The Growth of Internet Advertising Banner & Display AdsOnline Video Ads Search Advertising Classified AdsInternet Ad Sales

Social Media Tools Blogs & Chat Rooms Social Networks Video & Image Sharing Social Games & Virtual Communities

Social Media Tools Blogs & Chat Rooms Social Networks Video & Image Sharing Social Games & Virtual Communities

Social Media Tools Blogs & Chat Rooms Social Networks Video & Image Sharing Social Games & Virtual Communities

Social Media Tools Blogs & Chat Rooms Social Networks Video & Image Sharing Social Games & Virtual Communities

Social Media Tools Blogs & Chat Rooms Social Networks Video & Image Sharing Social Games & Virtual Communities

THE EVOLUTION OF INTERNET MARCOM Offline Advertising E-Media Developments Current Issues Advantages & Limitations

Offline Advertising

E-Media Developments Tagging, Hashtags, & Tag Clouds The Internet across Boarders

Current Issues Measuremen t Targeting & Privacy

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