Design Elements and Principles

Elements of Design Point Line Form(Shape) Texture Color

Point Single Point Multiple points in space Points creating closure

Line Rigid Organic Differing Weights

Form(Shape) Contour 3 Dimensional

Texture Smooth Rough

Color We’ll look at color more closely in another presentation

Principles of Design Balance Rhythm Proportion Dominance Unity

Balance Approximate Horizontal Symmetry Horizontal Symmetry Radial Symmetry Assymetry

Rhythm Flowing Regular Progressive

Proportion

Dominance

Let’s Look at some examples Write down 3 elements of design used in each Write down 2 principles that you see Write down the color scheme being used

Typography

Common Fonts – Web Safe

Deciding when to use an image If the font is specific to the design The font is not a common font You are adding a specific style – drop shadow, kerning, etc.

Try to avoid using images for text It’s not searchable If a user’s browser can’t display the image, your text is not available Use alt information

Installing Fonts Step 1 – Download font Step 2 – copy font into fonts folder (Start -> Control Panel -> Fonts)

Thinking about Font and Color Choice I will love you forever and ever until the day you die.

Thinking about Font and Color Choice I will love you forever and ever until the day you die.