Design Elements and Principles
Elements of Design Point Line Form(Shape) Texture Color
Point Single Point Multiple points in space Points creating closure
Line Rigid Organic Differing Weights
Form(Shape) Contour 3 Dimensional
Texture Smooth Rough
Color We’ll look at color more closely in another presentation
Principles of Design Balance Rhythm Proportion Dominance Unity
Balance Approximate Horizontal Symmetry Horizontal Symmetry Radial Symmetry Assymetry
Rhythm Flowing Regular Progressive
Proportion
Dominance
Let’s Look at some examples Write down 3 elements of design used in each Write down 2 principles that you see Write down the color scheme being used
Typography
Common Fonts – Web Safe
Deciding when to use an image If the font is specific to the design The font is not a common font You are adding a specific style – drop shadow, kerning, etc.
Try to avoid using images for text It’s not searchable If a user’s browser can’t display the image, your text is not available Use alt information
Installing Fonts Step 1 – Download font Step 2 – copy font into fonts folder (Start -> Control Panel -> Fonts)
Thinking about Font and Color Choice I will love you forever and ever until the day you die.
Thinking about Font and Color Choice I will love you forever and ever until the day you die.