Seventh Annual Panther Prowl 5k “Lovell*Palooza”

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Presentation transcript:

Seventh Annual Panther Prowl 5k

“Lovell*Palooza”

“Are You Smarter Than The Chancellor?”

Chancellor’s Design Challenge

Hope House Work Day

Inaugural Run, Inauguration & Chancellor’s Free Throw Challenge

How we promoted events & feature spot Used social media – Created hashtag #uwmchancellor – Promoted events on facebook – Created foursquare tips about Inauguration – Cross-promoted YouTube videos – ed UWM social media community – Used storify to capture tweets

Photos with Pounce Promotion Encouraged to upload photo to facebook

Facebook Social Media Outcomes Handed out business cards during Lovell*Palooza

Facebook Social Media Outcomes 35,961 Lovell*Palooza photo views on first day 79,135 views in a week

Facebook Social Media Outcomes

Reached 52,228 people 379,454 impressions 141 video plays in facebook Facebook Social Media Outcomes

Monitored #uwmchancellor hashtag Tracked URL with ow.ly (hootsuite) – 859 clicks on 6 Inauguration URLs – 16% of followers Used storify to save tweets – 5,380 views on storify stories Twitter Social Media Outcomes

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