Image & Advancement First Annual Progress Report

Image Enhancement 1.Prepare a long range marketing plan 2.Communicate the Western Advantage to existing and new audiences 3.Market Western as an institution that sets the standard for excellence in student development and community leadership.

Brand Development To accomplish these goals our team applied for and received a SPIF grant to create an enhanced brand for Western.To accomplish these goals our team applied for and received a SPIF grant to create an enhanced brand for Western. –Hired Callahan Creek to work with us. –The process will be complete at the end of November.

Goal 1: Prepare a long range marketing plan Establish an institutional committeeEstablish an institutional committee –17 members who have worked to create a draft marketing plan and guide the process for brand development Establish an annual budgetEstablish an annual budget –Callahan Creek will be providing guidance on this, and we will have a proposed budget in the next year.

Goal 2: Communicate the Western Advantage Identify target audiencesIdentify target audiences –Conducted research with several of the groups and will continue doing so this year. Convey to all audiences effective messages stressing mission, etc.Convey to all audiences effective messages stressing mission, etc. –Callahan Creek is now working on the full creative concept. Coordinate, analyze and monitor market effectivenessCoordinate, analyze and monitor market effectiveness –Identified measures in the marketing plan Communicate the Western imageCommunicate the Western image –Plan will begin in the Spring into next Fall

Goal 3: Market Western as an institution that sets the standard in student development & community leadership Market opportunities for students at Western to take advantage of strong academic programsMarket opportunities for students at Western to take advantage of strong academic programs Market opportunities for students to participate in applied learning opportunitiesMarket opportunities for students to participate in applied learning opportunities Market student life opportunitiesMarket student life opportunities All three of these are identified in the student component of the marketing plan Specific plans will be coordinated with the other implementation teams during this yearAll three of these are identified in the student component of the marketing plan Specific plans will be coordinated with the other implementation teams during this year

Institutional Advancement 1.Create a development plan to meet the Foundation and Alumni short-term and long-term goals 2.Generate increased financial support through partnerships

Goal 1: Create a plan for Foundation & Alumni Create a two-year plan for the Foundation.Create a two-year plan for the Foundation. Create a two-year plan for the Alumni AssociationCreate a two-year plan for the Alumni Association Develop a two-year plan to enhance community relationships & partnershipsDevelop a two-year plan to enhance community relationships & partnerships

Goal 2: Generate increased financial support and investment through partnerships Work cooperatively with grants officeWork cooperatively with grants office Develop a prospect and donor research programDevelop a prospect and donor research program Improve relations with area financial plannersImprove relations with area financial planners