Using Technology for Legacy and Major Donor Tracking Kevin Martone Technology Program Manager JCamp 180
“Great! We get to talk about data management!” - Nobody.Ever.
Manage/schedule cultivation/stewardship activities with prospects/donors Track Legacy donors, including detailed info needed for Legacy Assign a Prospect to a solicitor/cultivator Segment fundraising letters for better personalization Track Pledges to send reminder letters, track status Track Legacy Pledges Reports to manage Legacy/major donor fundraising efforts Reports to find good Legacy/Major Donor prospects in database Other? Today’s Agenda
Scheduling Contacts
Tracking Historical Touchpoints
“Know Your Donor”
Assign Prospects to Solicitor
Segment Your Donors/Prospects
Giving History
Track Pledges
Track Legacy Pledges
Reports
Complete Picture of Donor/Prospect
Legacy Prospects’ Status
Finding Legacy/Major Donor Prospects
Questions? Other Tasks?
Using Technology for Legacy and Major Donor Tracking Kevin Martone Technology Program Manager JCamp 180