EVITA Project: 1st study visit Athens, 08/09 December 2008 TRAINING CONTENT

OUR E-BUSINESS KNOWLEDGE 1) WORKSHOPS 2) DIGITAL MARKETING COURSES 3) EUROECOM CONFERENCE “ANELLA” WEBSITE

WORKSHOPS DURATION: 3 hours PARTICIPANTS: 50 people FREQUENCY: 5-6 times a year AUDIENCE PROFILE: SME’s managers, marketing directors, etc.. COST: Free TOPICS: Search Engines as promotion channels How to use Google Analytics E-business and the International web Create you own Digital Marketing Plan Search Engine Optimization The Social Web and customer loyalty

DIGITAL MARKETING COURSES DURATION: 20 hours (5 days 4 hours) PARTICIPANTS: 20 people FREQUENCY: Twice a year AUDIENCE PROFILE: SME’s managers, marketing directors, etc.. COST: 300€ TOPIC: Digital Marketing Plan Management

EUROECOM CONFERENCE DURATION: 1 day PARTICIPANTS: 350 people FREQUENCY: Once a year AUDIENCE PROFILE: SME’s managers, marketing directors, web developers, etc.. COST: Free TOPICS: -Keys for the success on the new interactive, social and multi-channel markets -The evolution of marketing with the Digital Convergence -- Masters of the YOUniverse or how web 2.0 is changing the way of consuming, working, living, … -The social web and the online reputation: SERM

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