VisitMO.com User Survey Results Calendar Year 2013 Conducted by Tourvey/Texas A&M Compiled by Lorinda Cruikshank.

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Presentation transcript:

VisitMO.com User Survey Results Calendar Year 2013 Conducted by Tourvey/Texas A&M Compiled by Lorinda Cruikshank

Methodology Survey developed by Dr. James Petrick, Professor, Research Fellow & Graduate Program Coordinator at Texas A&M University This report is based on responses from January thru December 2013 compared to the same time period in 2012 Survey is administered primarily through a pop-up on VisitMO.com Pop-up offers option to take survey to every 5 th monthly unique visitor who has been on the website for at least 3 minutes Survey of VisitMO.com users Data Source: Tourvey2

Website Survey Sample Size Survey of VisitMO.com users Data Source: Tourvey3

How useful was VisitMO.com in planning your vacation? Survey of VisitMO.com users Data Source: Tourvey4

How did you find VisitMO? Survey of VisitMO.com users Data Source: Tourvey5

When visiting a destination-sponsored travel website, what information would you hope to find? (Top 10 of 30) 2013 Rank & %2012 Rank & % Local attractions#1 – 79.3%#1 – 80.2% Historical sites#2 – 67.8%#2 – 66.7% Calendar of Events#3 – 59.8%#4 – 60.1% State park information#4 – 58.0%#3 – 60.3% Fairs & festivals#5 – 56.7%#5 – 57.4% Museums#6 – 53.3%#7 – 52.4% Outdoor recreation#7 – 51.3%#6 – 53.3% Highway maps#8 – 50.4%#9 – 49.9% Activity information#9 – 47.8%#8 – 52.3% Accommodations #10 – 47.5%#10 – 49.8% Survey of VisitMO.com users Data Source: Tourvey6

Which of the following statements best describes why you visited Missouri's website? Survey of VisitMO.com users Data Source: Tourvey7

What decisions had you made prior to visiting Missouri’s website? Survey of VisitMO.com users Data Source: Tourvey8

How important is our website’s information for making your travel plans? Survey of VisitMO.com users Data Source: Tourvey9

Please rate the VisitMO homepage on the following attributes (5 point scale): Survey of VisitMO.com users Data Source: Tourvey10

Please rate the VisitMO homepage on the following attributes (5 point scale): Survey of VisitMO.com users Data Source: Tourvey11

Please rate the VisitMO homepage on the following attributes (5 point scale): Survey of VisitMO.com users Data Source: Tourvey12

Gender Survey of VisitMO.com users Data Source: Tourvey13

Home State of Respondents (Top 10) Survey of VisitMO.com users Data Source: Tourvey14

Children at home Survey of VisitMO.com users Data Source: Tourvey15

Household Income Survey of VisitMO.com users Data Source: Tourvey16