Some Guidelines for Screen and Slide Design

WE WANT YOU... TO DESIGN EFFECTIVE GRAPHICS!

Use Heavier Darker Colors at the Bottom of a Frame When Including Gradation Effects #29

1st Qtr2nd Qtr3rd Qtr4th Qtr st Qtr2nd Qtr3rd Qtr4th Qtr China The U.S. Mexico $ Be Aware of the Meaning Contained in Color The color choices are inappropriate for the nations they represent.

1st Qtr2nd Qtr3rd Qtr4th Qtr st Qtr2nd Qtr3rd Qtr4th Qtr China Mexico $ The U.S. Be Aware of the Meaning Contained in Color The color choices are appropriate for the nations they represent.

1st Qtr2nd Qtr3rd Qtr4th Qtr st Qtr2nd Qtr3rd Qtr4th Qtr Expenses Losses Assets Be Aware of the Meaning Contained in Color The color choices are inappropriate for what they represent. $

1st Qtr2nd Qtr3rd Qtr4th Qtr st Qtr2nd Qtr3rd Qtr4th Qtr Assets Expenses Losses $ Be Aware of the Meaning Contained in Color The color choices are appropriate for what they represent.

Avoid Using Complimentary Colors Side by Side They create visual dissonance.

Use Color Discriminately in Graphs and Charts Darker Colors Denote Emphasis Books Pencils Paper Profit

Drop Shadows Grab viewer attention with: Use them sparingly Shadows can be colors other than black or gray Deep shadows make object appear closer Shadows can be darker or lighter than the shadowed image.

Use color sparingly: Limit colors to two or three on a contrasting background These are too many colors Not enough contrast here

Use Distinctive Color Contrasts Dark blues and blacks for background Whites or yellows for text, bullets, etc. We can’t easily read light on light Or dark on dark

Bright Colors Use for dominant message Don’t use on accompanying graphics/balance your colors Don’t overuse

More than one chart per slide can cause.....

Information Overload

Designing Products Orders from Customers Shipping & Logistics Contracts & Estimating Use parallel grammar on bulleted lists. NOT... Like this The Four Key Manufacturing Processes

Product Process & Design Customer Delivery Materials Management Contract Administration & Estimation Like this…

Organizing Ideas Use bullets to organize ideas in list format: Dots may be used as bullets √ Check marks may be used as bullets * Asterisks may be used as bullets - Dashes may be used as bullets

Organizing Ideas Use numbers to list items that are naturally sequenced: 1. May be chronological order 2. May be order of importance 3. May be hierarchical order

Do not superimpose words on graphics. This makes them hard to read.

Text AVOID USING ALL CAPS FOR LONG TEXT ALL CAPS ARE HARD TO READ Upper and lower case are easier to read Limit each slide to two typefaces Too many get distracting Serif fonts are easier to read than san serif fonts for long text.