MEDIA BUYING STRATEGIES March 14, 2013. TARGET AUDIENCE MILLENNIALS (Adult 18-34) GENERATION Y NET GENERATION BORN BETWEEN 1980 & 1995.

Slides:

Advertisements

Similar presentations

Marketing Part IV BCS-BE-36: The student demonstrates understanding of the concept of marketing and its importance to business ownership.

Advertisements

Real Time Information.

chapter 16 Copyright © 2008 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Contemporary Advertising, 11e Using Electronic Media:

Ch. 11 Evaluation of Broadcast Media of Television and Radio

chapter 12 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved. Electronic Media: Television and Radio.

Reach – Engage – Convert - Analyze. To be an innovative internet company. Realty fact is a highly innovative and emerging Internet technology company.

Chapter 15 Media Planning: Print, Television, and Radio.

Evaluation of Broadcast Media 11 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.

The Marketing Landscape. Partnering & Packaging Creates authentic experiences that provide a unique sense of place Keeps visitors in town longer Stretches.

 2007 Thomson South-Western Using Traditional Advertising Media Chapter Fourteen.

Importance of Media Audiences. Relationship between Audience and Media Product A media audience is the group of people who purchase a media product. It.

Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer. ADVANTAGES OF.

2015 Q-2 Review. Q2 Highlights Content in Context 2.

The Unique Value of Advertising in Local TV Broadcast News

FEEVA CONFIDENTIAL 1. 2 Feeva a Game Changer Clients Buyer s % of Ad Spend Offline % of Ad Spend On- line XX % TV, Print, OOH, Radio Direct Response,

INTERNAL USE ONLY This PowerPoint was created for internal use only. It is not presentation ready. It is intended to house stats and information that support.

TAG. Org conference /01/2014. What is digital marketingThings to know while thinking digital marketingDigital marketing channelsTAG. Org & digital.

AMY MITCHELL DEPUTY DIRECTOR PROJECT FOR EXCELLENCE IN JOURNALISM PEW RESEARCH CENTER News in Our Digital Lives.

 What are the most common types of media today?

ONLINE MEDIA-BUYING STRATEGIES. Digital and TV make up 83.6% of time spent with media…

Television and Radio Media

CAASPP Category 1Category 2  Radio  Newspaper  Word of mouth  Television  Facebook  Twitter  Pinterest  Tumblr  Vine  Blogs  News Apps.

PowerPoint Presentation by Charlie Cook The University of West Alabama Eighth Edition © 2010 South-Western, a part of Cengage Learning All rights reserved.

©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

ADVERTISING WITH SOCIAL MEDIA Therese Kuster TargetClick Powered by Mudd Advertising.

Mass Media AP GoPo. What are the different types of mass media?

Robotics Education & Competition Foundation Public Relations and Communications Event Partner Summit July 2014.

Click here to advance to the next slide.. Chapter 14 Advertising Section 14.2 Media Measurement and Rates.

CLASSES OF MEDIA. classes of media Traditional media Non-traditional media Specialized media.

2011 Burlington/Plattsburgh Area Consumer Research Presented By: WPTZ-TV Internet Presentation.

Media Planning: Print, Television, and Radio Chapter 15 © 2006 Thomson/South-Western.

Ch. 10 Media Planning and Strategy

Online Advertising Distribution System 1. Why Digital Marketing? 2.

OverviewOverview The World of Media. US Ad Spending by Medium.

Chapter 14 Traditional Advertising Media. Traditional Major Advertising Media Out-of-home advertising MagazinesRadio Newspaper Television 2.

Canadian Advertising in Action, 6th ed. Keith J. Tuckwell ©2003 Pearson Education Canada Inc. 8-1 Role of Media Research Media planners rely on secondary.

The Internet in modern political campaigning Introduction to the future of politics.

Major Media Categories

The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people.

DIGITAL ADVERTISING Standard 4. THE ROLE OF DIGITAL ADVERTISING IS TO INCREASE SALES OR IMPROVE BRAND AWARENESS.

Media Strategy Presented by: Lauren Percilla, Eric Schilling, James Schosser, Ann Whitaker.

Vision Statement Value Statement SWOT Mission Statement Culture Stakeholder Values Shareholder Values SW Internal Assessment OT External Assessment Long.

19_2 Media Measurement and Rates. Media Measurements & Rates Businesses need to reach as many targeted customers as possible. It is important to calculate.

Think and Answer Now If you were to introduce a new product for your company, which form of advertising would you choose? Explain why. Read main idea on.

Understanding Cable By: Marla Gaspard Research Associate Radio Advertising Bureau Dallas, Texas.

Electronic Media Basics. Which Media: Print, Television or Radio? Print, Television or Radio? 1. Great ads will fail if the media chosen do not reach.

Promotion How will customers be made aware that the product or service is available? Which of the following promotional activities will be best: –Advertising?

 Standees  Film posters  Trailers shown before film of a similar genre reaches target audience  Theatre-specific film magazines  Cardboard 3D displays.

Types of mass media 1. Print (Newspapers, magazines, opinion journals)

Television Bureau of Advertising Video Advertising in a Multi-Screen World 1.

What is the mass media? newspapers radio television internet.

Google Display Network. Targeting options.

January 6, Media planners must consider the correct medium to use for advertising, the cost, and how to measure overall effectiveness. It is important.

Broadcast Media. Television Strengths Creativity for Cognitive and Emotional Response Coverage and Cost Effectiveness Captivity and Attention Selectivity.

# QUESTIONNAIRES ON COMPUTER AND TECHNOLOGY#. THE REFLECTION OF SERIK IMKB AOTML TECHNOLOGY WE PREPARED A QUESTIONNARE AND DID ALL AROUND THE SCHOOL.

Supreme Court Summer Institute for Teachers

“Millennial Average Audience” Shows The Continued Large Engagement Gap Between TV & Digital Platforms 4x more Millennials are watching TV than are on Facebook.

“Millennial Average Audience” Shows The Continued Large Engagement Gap Between TV & Digital Platforms 4x more Millennials are watching TV than are on Facebook.

Types of Ads Advantages Disadvantages Newspapers Magazines Radio TV

OUT OF HOME DRIVES ONLINE INTERACTIONS

Against Millennials, The Multi-Screen TV Audience Is Also Much Larger Than Popular Digital Platforms During The Summer On average, in any given minute,

“Average Audience” During Any Given Minute Highlights The Engagement Gap Between TV & Digital Platforms 9x more people are watching ad-supported TV content.

Advertising Management Chapter 1 Class BBA Part IV Advertising Excellence.

“Millennial Average Audience” Shows The Continued Large Engagement Gap Between TV & Digital Platforms 4x more Millennials are watching TV than are on Facebook.

Adult Average Audience (000)

The growth of the identity economy

Adult Average Audience (000)

“Millennial Average Audience” Shows The Continued Large Engagement Gap Between TV & Digital Platforms 4x more Millennials are watching TV than are on Facebook.

Adult 18+ Average Audience (000)

Presentation transcript:

MEDIA BUYING STRATEGIES March 14, 2013

TARGET AUDIENCE MILLENNIALS (Adult 18-34) GENERATION Y NET GENERATION BORN BETWEEN 1980 & 1995

ADULTS ADULT MILLENNIALS 6am-9am 20% RADIO 18% FACEBOOK 13% TV 8% NEWSPAPERS 9am-5pm 44% FACEBOOK 34% RADIO 32% TV 5pm-8pm 43% TV 39% FACEBOOK 22% RADIO Ad Age-Magid 2011

ADULTS ADULT MILLENNIALS Ad Age-Magid pm-11pm 49% TV 34% FACEBOOK 20% CONSOLE GAMES 11pm-2am 26% TV 25% FACEBOOK

Traditional Daily Newspaper Readership 40%35%24% Household Subscribes to Cable TV 67%58%52% Digital Spend 20+ Hours on Internet 8%11%20% Listened to Online Radio N/A13%27% Internet News33%42%44% Internet Sports/Updates/Scores 18%20%27% Scarborough USA+ Study-November 2012 ADULTS 21-34

REGISTRATION

Broadcast TV Suggested Day-Parts Early Fringe 4pm-7pm Prime Access 7pm-8pm Late Fringe 10pm-1am

Broadcast TV Nielsen Ratings-DMA LIVE + SD LIVE + 3 LIVE + 7 Nielsen Ratings C-DMA Ratings are based only the cable household universe.

CABLE TV RECOMMENDED CABLE NETWORKS for ADULTS 18-34

VIDEO TARGETING AGE / SEX CHANNEL / TYPE OF VIDEO GEOGRAPHY

Morrison Foerster's Socially Aware Blog

ONLINE Sponsored Story Ads TARGETING AGE / SEX GEOGRAPHY INTEREST

TARGET AUDIENCE GENERATION X (Adult 35-49) BORN BETWEEN 1964 & 1979

ADULTS GENERATION X 6am-9am 30% RADIO 18% FACEBOOK 18% TV 12% NEWSPAPERS 9am-5pm 32% FACEBOOK 28% RADIO 28% TV 17% MAGAZINES 5pm-8pm 46% TV 27% FACEBOOK 19% RADIO 15% MAGAZINES Ad Age-Magid 2011

ADULTS GENERATION X Ad Age-Magid pm-11pm 60% TV 28% FACEBOOK 18% BOOKS 11pm-2am 25% TV 16% FACEBOOK 8% RADIO

GENERATION X 95% Have Facebook Page WATCH MORE TV & ONLINE VIDEO THAN OTHER AGE GROUPS 62% Read Newspapers 48% Read Magazines 25% Regularly Post on Twitter

ADULT LEARNING

CABLE TV RECOMMENDED CABLE NETWORKS for GENERATION X

AD NETWORKS Cost: CPC (cost-per-click) Cost: CPM (cost-per-impression) ONLINE DISPLAY ADVERTISING Can Target to Specific Types of Web-Sites—Categories/Topics Career-JobsContinuing EducationFinance

Retargeting Behavioral Contextual Day Part Geographic Demographic ONLINE DISPLAY ADVERTISING

PROFESSIONAL DEVELOPMENT CONTINUING ED