YOGA GURU RAMDEV LAUNCHES INSTANT ATTA NOODLE IN INDIA

PATANJALI’S MAGGI TAGLINE Patanjali atta noodles, launched nationally, has been positioned on the tagline 'jhatpat banao, befikar khao’

 Ramdev Baba said on the date of release of Patanjali noodle: "We are not doing business. We are doing charity. Whatever happens anywhere in the world we should not compromise our culture, traditions and our self- respect. We have not started manufacturing domestic products for business. This is the first big experiment in domestic produce“

 Patanajali has priced its noodles of 70 gram pack at Rs. 15, claiming it to be cheaper from competitors  It is Rs. 10 cheaper from our rivals noodles, which are selling atta noodles at Rs. 25

 Patanjali has not obtained mandatory product approvals from the Food Safety and Regulatory Authority of India(FSSAI)  Officials said, even though Patanjali Atta Noodles packets display an FSSAI licence number NO FSSAI APPROVAL FOR ATTA NOODLE

 People are increasingly looking to put together a quick meal and there is still a sizeable population that is not hooked on to the taste of Maggi instant noodles  Patanjali noodles is priced much lower than the popular brands in the market and that can be its competitive advantage  Lower pricing has so far proven to be a winning formula for Patanjali with almost all its products

 Ramdev Baba said the company Patanajali Ayurved would also foray in childcare, cosmetics products and health supplement by the end of this year  Ramdev Baba is planning to launch baby care under ' Shishu Care ' brand, beauty care products under ' Saundrya ' brand and health supplement powder under 'Power Vita' brand by the end of December  The company had sales turnover of Rs 2,007 crore in and expects to reach Rs 5,000 crore this year