April 23, 2015 Through May 5, 2015

Is there a national Serta advertising campaign supporting this event? No. This event is exclusively for FMG member retailers that carry Serta Perfect Sleeper and Bellagio at Home. All participating FMG members will receive flyers (see right). If the flyers are not received or if additional flyers are needed please print more by going to DRAFT

Which Serta products are included in the event? Consumers qualify for a Home Improvement gift card by purchase of the following items during the promotional period: Perfect Sleeper 1 mattress & foundation Or Bellagio At Home mattress & foundation Consumers purchasing a Serta Perfect Sleeper set qualify to receive a $50 Gift Card to one of these fine retailers: 1 Promotional Perfect Sleeper models not included.

What has to happen for the customer to get the gift card? Here are the steps(continued): 1.Customer makes purchase. Store provides Customer a flyer explaining how to go about getting their gift card. (see flyer, right). Stores have been sent flyers to be given customers at time of sale. If, for any reason, flyers are not available, it is possible to go to the Current News page at to download and print a copy of the flyer which can be given to the customer. (No password is required to access this page.) Consumers may qualify for more than one gift card by purchasing more than one complete mattress and foundation set. One gift card per complete set. There is no limit on the number of gift cards per customer. Front Back Postcard to be given to consumers after purchase. DRAFT

What has to happen for the customer to get the gift card? Here are the steps(continued): 2. Record of qualifying sale. At the conclusion of the event, each participating retailer must provide to FMG a listing of all Customers that have made a qualifying purchase during the event. This simple spreadsheet requires a modest amount of information--name, address, phone, retailer, branch, date and items purchased. Go to to view and download the spreadsheet “Serta Home Improvement”. Only customers with a DELIVERY COMPLETION DATE indicated are eligible to receive a gift card. The last date to submit a voucher request is October 31, The sale must be completed and FMG must be notified prior to that date.

What has to happen for the customer to get the gift card? Here are the steps (continued): 3. Purchased items are delivered to the Customer. Store notifies FMG using the Serta Home Improvement spreadsheet (see prior page) that the Customer should be sent a voucher. FMG notifies Capitol Marketing that the voucher is to be released to the Customer. Note: Stores will not receive vouchers. Vouchers will be sent directly to consumers. DRAFT

What has to happen for the customer to get the gift card? Here are the steps (continued): 4. Customer receives the voucher from Capitol Marketing. The voucher can be completed in writing and returned to Capitol Marketing by mail OR completed on-line by visiting and entering the voucher certificate number. Customer chooses the gift card they wish to receive when completing the voucher. Consumers can choose the gift card they want on-line or by mail.

What has to happen for the customer to get the gift card? Here are the steps (continued): 5. Capitol Marketing provides a gift card by mail directly to the Customer. FMG and Retailer are notified by update on the Serta Home Improvement spreadsheet that the gift card has been sent. There is no charge to the consumer or to FMG member retailers for the gift cards. FMG member retailers do not have to handle the gift cards. Stores are only required to provide the list of qualifying customers. Vouchers will be sent to the customer, the customer will choose the gift card they prefer and the gift card will be sent directly to the consumer.

More Details Customers will receive a voucher for a gift card from Capitol Marketing/Meridian upon completion of the sale. The voucher is to be completed by the consumer either by mail or on-line. Customer will choose from among the offered gift cards at that time. Offer valid for purchases made between April 23, 2015 and May 5, 2015 only. Prior sales excluded. Only one gift card may be selected per voucher. There is no limit on the number of gift cards for which a customer may qualify. One gift card per each complete SERTA Perfect Sleeper/Bellagio At Home mattress and foundation set purchased. Upon receipt of the completed voucher, Capitol Marketing/Meridian will process the request and mail the gift card directly to the consumer in 2 to 4 weeks. Once issued a gift card can not be withdrawn. In the case of a return or cancellation where a gift card has been issued, the value of the gift card issued should be deducted from any refund by the retailer. Voucher certificates are completely transferable, but may not be resold under any circumstances. Voucher must submitted (post-marked or on-line) on or before October 31, All taxes are the responsibility of the person receiving the redemption.

How is the event being supported? Vinyl 24 x 62.5" banner signs have been ordered for and sent to all FMG stores displaying at least one of the Serta Motion Adjustable bases. The banners have grommets so that they can be used on X-stands, mounted to a wall, or hung from the ceiling. The banners are being provided to FMG member retailers at no charge. Vinyl Banner DRAFT

Still have a question? April is the perfect time to for consumers to think about tackling some of those projects around the home and yard. This promotion is designed to help your store generate sales at no cost by taking advantage of this inclination. Please consider that the $50 gift cards are provided at no charge. And marketing support materials will be made available at little or no charge. If you have a question regarding this event, please go to the Current News page at the FMG website news.aspx news.aspx or contact Bonnie Wallace or Michael Herschel IV