Questionnaires Questions can be closed or open Closed questions are easier to analyze, and may be done by computer Can be administered to large populations.

Slides:



Advertisements
Similar presentations
Market Research Ms. Roberts 10/12. Definition: The process of obtaining the information needed to make sound marketing decisions.
Advertisements

Chapter 7 Data Gathering 1.
Data gathering. Overview Four key issues of data gathering Data recording Interviews Questionnaires Observation Choosing and combining techniques.
Chapter 11: Collecting Data by Communication. Key Issues for Collecting Information by Communication.
Survey Research Methods MKTG 3342 Fall 2008 Professor Edward Fox.
Primary and Secondary Data
© 2004 Prentice-Hall, Inc.Chap 1-1 Basic Business Statistics (9 th Edition) Chapter 1 Introduction and Data Collection.
Data gathering.
Asking users & experts.
Asking users & experts. The aims Discuss the role of interviews & questionnaires in evaluation. Teach basic questionnaire design. Describe how do interviews,
© 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. Chapter 8 Using Survey Research.
Chapter 7 GATHERING DATA.
1 User-Centered Design and Development Instructor: Franz J. Kurfess Computer Science Dept. Cal Poly San Luis Obispo FJK 2005.
Survey Research Definition Importance of
Chapter 9 Descriptive Research. Overview of Descriptive Research Focused towards the present –Gathering information and describing the current situation.
4.12 & 4.13 UNDERSTAND DATA-COLLECTION METHODS TO EVALUATE THEIR APPROPRIATENESS FOR THE RESEARCH PROBLEM/ISSUE Understand promotion and intermediate.
CSCI 4163 / CSCI 6904 – Winter Housekeeping  Write a question/comment about today’s reading on the whiteboard (chocolate!)  Make sure to sign.
Section 29.2 The Marketing Survey
Business and Management Research
Survey Research and Other Ways of Asking Questions
Human Computer Interface
Introduction to Survey Research. What kind of data can I collect? Factual Knowledge Factual Knowledge Cognitive Beliefs or Perceptions Cognitive Beliefs.
Questionnaires and Interviews
Survey Research By/ Fahad Aldosari. The survey is a research technique in which data are gathered by asking questions of group of individuals called respondents.
1 Asking users & experts and Testing & modeling users Ref: Ch
5.04. D EFINE CONSUMER RESEARCH. Consumer research gathers information to learn what consumers want and need. Research is important because consumer trends.
Questionnaire Design Chapter Nine. Chapter Nine Objectives To understand the role of the questionnaire in the data collection process. To become familiar.
Data gathering. Overview Four key issues of data gathering Data recording Interviews Questionnaires Observation Choosing and combining techniques.
Chapter 7 Data Gathering 1.
Chapter 4 Survey Designs Winston Jackson and Norine Verberg Methods: Doing Social Research, 4e.
Understanding the Decision to Participate in a Survey and the Choice of the Response Mode Anders Holmberg and Boris Lorenc European Conference on Quality.
Data Collection Methods
1. State the purpose of the survey. 2. Provide instructions for answering the survey. 3. Keep the questions short and clear. 4. Ask questions that are.
Chapter 17 Introduction to Survey Research. Surveys – why a survey? Surveys are conducted to describe the characteristics of a population. Examples of.
HISTORY OF HCI REQUIREMENTS DESIGN USER CENTERED DESIGN PROCESS DATA GATHERING EVALUATION Midterm: 10/2 What do you want it to be?
Surveys Alfred Kobsa University of California, Irvine.
CSCI 4163 / CSCI 6904 – Winter Housekeeping  Clarification about due date for reading comments/questions  Skills sheet  Active listening handout.
Educational Research: Competencies for Analysis and Application, 9 th edition. Gay, Mills, & Airasian © 2009 Pearson Education, Inc. All rights reserved.
©2011 1www.id-book.com Data Gathering Chapter 7. ©2011 Data Gathering What is data gathering? –The act of gathering data through a study The data can.
AVI/Psych 358/IE 340: Human Factors Data Gathering October 3, 2008.
Asking users & experts. The aims Discuss the role of interviews & questionnaires in evaluation. Teach basic questionnaire design. Describe how do interviews,
Survey Solutions An Introduction to Surveying. What Is a Survey? A survey is a series of questions asked of a group of people in order to gain information.
Methods of Data Collection Survey Methods Self-Administered Questionnaires Interviews Methods of Observation Non-Participant Observation Participant Observation.
Marketing Research Chapter 29. The Marketing Research Process The five steps that a business follows when conducting marketing research are: Defining.
Chapter Eight Questionnaire Design Chapter Eight.
Unit 2: Collecting Data & Survey Design The work of statisticians is highly valued as they provide everything needed by those coming from different background.
Data gathering (Chapter 7 Interaction Design Text)
Planning an Applied Research Project Chapter 11 – Research Techniques: Questionnaires © 2014 John Wiley & Sons, Inc. All rights reserved.
THE MARKETING RESEARCH PROCESS CHAPTER 29 Mrs. Simone Seaton Marketing Management.
Section 29.1 Marketing Research Chapter 29 conducting marketing research Section 29.2 The Marketing Survey.
Journal Entry §Do you think taking surveys online has had a positive or negative effect of marketing research? Why?
Using Surveys to Design and Evaluate Watershed Education and Outreach Day 5 Methodologies for Implementing Mailed Surveys Alternatives to Mailed Surveys.
User centered design IS336 with Dr. Basit Qureshi Fall 2015.
Lecture 4 Supplement – Data Gathering Sampath Jayarathna Cal Poly Pomona Based on slides created by Ian Sommerville & Gary Kimura 1.
Chapter 7 GATHERING DATA.
Imran Hussain University of Management and Technology (UMT)
Lecture3 Data Gathering 1.
Chapter 7 Data Gathering 1.
Data collection.
Business and Management Research
Chapter 7 GATHERING DATA.
GATHERING DATA.
Data Collection Methods
Chapter 7 GATHERING DATA.
Business and Management Research
Data gathering.
Data collection.
The Marketing Survey-29.2 After finishing this section, you will know:
Data collection.
Chapter 8 DATA GATHERING.
Presentation transcript:

Questionnaires Questions can be closed or open Closed questions are easier to analyze, and may be done by computer Can be administered to large populations Paper, and the web used for dissemination Sampling can be a problem when the size of a population is unknown as is common online

Questionnaire design The impact of a question can be influenced by question order. Do you need different versions of the questionnaire for different populations? Provide clear instructions on how to complete the questionnaire. Strike a balance between using white space and keeping the questionnaire compact. Decide on whether phrases will all be positive, all negative or mixed.

Question and response format ‘Yes’ and ‘No’ checkboxes Checkboxes that offer many options Rating scales –Likert scales –semantic scales –3, 5, 7 or more points? Open-ended responses

Encouraging a good response Make sure purpose of study is clear Promise anonymity Ensure questionnaire is well designed Offer a short version for those who do not have time to complete a long questionnaire If mailed, include a stamped addressed envelope Follow-up with s, phone calls, letters Provide an incentive 40% response rate is high, 20% is often acceptable

Advantages of online questionnaires Responses are usually received quickly No copying and postage costs Data can be collected in database for analysis Time required for data analysis is reduced Errors can be corrected easily

Problems with online questionnaires Sampling is problematic if population size is unknown Preventing individuals from responding more than once Individuals have also been known to change questions in questionnaires

Summary Three main data gathering methods: interviews, questionnaires, observation be on paper, online or telephone Techniques can be combined depending on study focus, participants, nature of technique and available resources