BUILDING YOUR SAFETY NET IN THE AGE OF AD BLOCKERS.

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Presentation transcript:

BUILDING YOUR SAFETY NET IN THE AGE OF AD BLOCKERS

Ad Blocking: You’re right to be worried!

Ad Blocking by the Numbers 41% increase! Source: The Cost of Ad Blocking Report, 2015 $22B Publisher Lost Advertising Revenue

Ad Blocking: Now on Mobile With iOS9 release, ad blocking has come to mobile. The majority of digital media consumption now takes place on mobile. Source: comScore, The U.S. Mobile App Report

How do you build your safety net?

Why ? ads have a 2X better CTR than display ads and are much less likely to get blocked. is 33% more trusted than display advertising. Ideal platform for native ads is 19X better at driving (organic) audience engagement than social media like Facebook. Sources: LiveIntent, Google, Nielsen

Preferred Channel for Brand Communication Source: MarketingSherpa

This is your Audience What segment of your audience can you: 1.Reach at a time of your choosing? 2.Control exactly what they see? 3.Know who they are when they visit? 4.Monetize off-site? can do all 4, and is the channel that you truly own.

The Game Plan

Focus on the Funnel

1. Develop Your Audience Create an audience of subscriber “whales”

How to do it 1.Lightboxes on your website 2. signup via social 3.Cross-promote newsletters Unlimited potential! Increase ad impressions by sending more s

2. Monetize Direct & Indirect monetization

How to do it: Sell in- ads IAB banner ads in Sell inventory directly if you have a big list with known demographics Up to $20 CPMs (open) Easily backfill with turnkey ad network, set and forget, $2-3 CPM on opens.

How to do it: Sell Promo s Also known as “list rental” Subscribers are ad opt-in Up to $50 CPM (delivered) on direct sales provider supports deployment Turnkey ad networks can generate $7 CPM Audience extension available

How to do it: Native Ads High volume of articles clicked from social But native ads generally less shared on social can “push” native ads to audience Opportunities with long form

Revenue Opportunity

Example Client Performance Monthly Unique Visitors 40M Active 5% Capture 2M Content s: 30 per month 60M / mo 21% Open Rate 13M / mo Click 18% CTOR 2M / mo Page 4.6 per visit 10M / mo Site Traffic $11.36 CPM $119K / mo Newsletter Ad $2.43 CPM $31K / mo Promo Revenue: 4 per $8.55 CPM $68K / mo Monthly Recurring Revenue $218K / mo Annual Recurring Revenue$2,610,415 Annual Program $0.49 CPM$352,800 ROI %740%

Who is PostUp? World-class marketing for the world’s leading Publishers

Who is PostUp? The only provider specifically recommended for Publishers.

Thank You! For more information, contact: Tony D’Anna, CEO, PostUp For more information, contact: Tony D’Anna, CEO, PostUp