Online #Engagement In 140 Characters gpa 2012 fall conference.

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Presentation transcript:

Online #Engagement In 140 Characters gpa 2012 fall conference

what mindmixer does: Spark community through online citizen engagement - #Ideas, voices, and perspectives are shared revealing actionable insights.

Why #online?

950 million people on facebook

of U.S. residents over 14 on facebook… 61.7%

of adults 65+ are active online… 53%

of planners who use social media daily… 72%

of low-income (<$30K / year) households have internet access in the home… 62%

of rural households have internet access in the home… 61%

55% U.S. adults go online using their cell phone…

U.S. households with texting capabilities 88%

14-20 year olds who have their own cell phone 75% 1 in 3 of them send more than 100 texts per day

U.S. adults that attend a public meeting each year 11.4% 48% of U.S. adults have never attended a public meeting

#starts #plan for the #party citizens feel #empowered

#thrives #invite citizens participation is #affirmed

#sustains be a #good #host #act #together

Online engagement starts when cities plan for an idea party. It thrives when cities invite citizens. It sustains when cities are a good host. #cities

Online engagement starts when citizens feel empowered. It thrives when citizens participation is affirmed. It sustains when we act together. #citizens

#lessons learned New iPhone doesn’t equal more calls Receive, respond, reengage Anonymous participation equals anonymous quality 140 characters or less Create topics that read like headlines

#lessons learned Creates contributor mentality Input supports decision making Mayors love it Not just a Gen Y thing An engaged citizenry is worth $$$$$