t How to Introduce Sustaining Memberships in TV Pledge Campaigns PBS Next Generation Pledge Project
t What is a Sustaining Member and Why Do We Want Them?
t OK, so what’s first? Management Finance Department Phone Service & Volunteers Database Managers & Membership Premium Fulfillment Production Department
t Resources for Stations Sustainer Spots Sample Scripts National Sustainer Pledge Breaks
t New Members Fewer Premiums Very Few Cancellations More Online Contributions Viewers Get It The Good News
t Case Study Sustaining Membership At KPBS
t PCI Compliance Too Many Forms No Inventory Tracking with Convio Sustainers No In-House Changes with EFT Switching Processors = Nightmare Terms of Agreement Challenges: The Web
t A Fabulous Way to Fail
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t Style Notes on Graphics
t Update the Script The resulting files from Teledirect with the information labels The resulting PB4 file from the pledge Challenges: Data Coordinator
t Confirmation Letters Terms of Agreement Premium Codes Challenges: Data Coordinator
t Maura Daly Phinney KPBS Senior Producer and On-Air Fundraising Manager (619) Andy Trimlett KPBS Producer (619) Gabriel Guido Fabila KPBS Fundraising Data Coordinator (619) Call Us… Call Us Anytime