Near East University Faculty Of Economics & Administrative Sciences MAN Introduction To Business Week 10 Tuğberk KAYA 

Ethics & Social Responsibility  Ethics are moral philosophies that define right and wrong behaviour in marketing.  Social responsibility is an organisation’s responsibility to minimise its negative impact on society as a whole, and maximise its positive impact.

 Ethics ‘the principles of conduct governing an individual or a group.’  Ethics/Cultural values may change depending to the country you work in.  As a business proficiency, you need to be aware of people from different origins can have different norms & values.

Factors affecting ethical decisions  Normative judgments Judging something as good or bad, right or wrong, better or worse.  Moral standards (Morality) Society’s accepted standards for behaviors that have serious consequences to its well-being. Behaviors that cannot be established or changed by decisions of authoritative bodies. Behaviors that override self-interest.

What Shapes Ethical Behavior at Work?  Individual factors  Organizational factors  The boss’s influence  Ethics policies and codes  The organization’s culture

Assessing Ethical Behavior

Bribe or Corruption? 11/9?e=0

Corporate Social Responsibility (CSR)  “CSR is understood to be the way firms integrate social, environmental and economic concerns into their values, culture, decision making, strategy and operations” (Hohnen and Potts, 2007, p 4).  CSR perceived an important topic for companies where organisations can differentiate themselves (Fill, 2011).

Areas of Social Responsibility

Business Law  Golden Formula

Business Law  Postal Rule

References  Dessler, G. (2008) Human Resource Management. 11 th edn. Harlow: Pearson Education Ltd  Ebert, R. J. and Griffin, R. W. (2015) Business Essentials. 10 th Edn. Harlow: Pearson Education Limited  Kadri Mirze (2002) Introduction to Business. Istanbul: Literatür Publishing.  Keenan, D. and Riches, S. (2007) Business Law. 8 th edn. Harlow: Pearson Education Ltd  Mondy, R. (2005) Human Resource Management. Harlow: Pearson Education Ltd

Any Questions?