©2014 The McGraw-Hill Companies, Inc. All rights reserved Messages, Web Writing, and Technology Module Thirteen Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin
When Writing , Remember All principles of good business writing still apply with . While feels like talking, pay attention to spelling and grammar. Reread and proofread your messages. should interest the readers in the subject line and first paragraph. 13-2
A Basic Message in Eudora (direct request) 13-3
What kinds of subject lines should I use for messages? Be specific, concise, and catchy. Give good news in positive messages. 13-4
Should I write messages the same way I write paper messages? Don’t “Flame” your audience. Don’t compose messages when you’re angry or upset. Remember that messages, like any documents, can become documents in lawsuits. 13-5
Writing Persuasive Messages In the body of the message, give people all the information they need to act. At the end of the message, ask for the action you want. 13-6
Can I use social networking tools for business situations? Keep things professional. Know who your online friends are, as well as who their friends are. Read user agreements carefully. When in doubt, create two pages: one for personal friends and one for business ones. 13-7
Can I use social networking tools for business situations? 13-8
What other technologies use the Internet? Smartphones continue to evolve quickly in form and function, allowing users to talk, text, , surf the web, take photos and video, and more 13-9
What other technologies use the Internet? Videoconferencing sites like Skype are making it possible for people in different locations to meet “face-to-face” without ever leaving the office