Data Collection & Analytics at AHF

What is the problem? 1- Data is spread across different people Toren and Albert track Wellness & Testing numbers. Daniel Reijer tracks Global patients. IT keeps data on patients demographics and more…

What is the problem? 1- Data is spread across different people 2People may not know whether data is being tracked or not Toren and Albert track Wellness & Testing numbers. Daniel Reijer tracks Global patients. IT keeps data on patients demographics and more… For the Rx campaign, I was not aware that IT was in charge of the phone tracking until after I did research to move phone tracking forward.

What is the problem? 1- Data is spread across different people 2People may not know whether data is being tracked or not 3- Data is not centralized Toren and Albert track Wellness & Testing numbers. Daniel Reijer tracks Global patients. IT keeps data on patients demographics and more For the Rx campaign, I was not aware that IT was in charge of the phone tracking until after I did research to move phone tracking forward. It is hard for employees to know towards whom they should turn in order to obtain the data they’re looking for.

What is the problem? 1- Data is spread across different people 2People may not know whether data is being tracked or not 3- Data is not centralized 4- Data may not be in the right hands Toren and Albert track Wellness & Testing numbers. Daniel Reijer tracks Global patients. IT keeps data on patients demographics and more… For the Rx campaign, I was not aware that IT was in charge of the phone tracking until after I did research to move phone tracking forward. It is hard for employees to know towards whom they should turn in order to obtain the data they’re looking for. People may not know what to do with the data they collect and it will just get lost.

What is the problem? 1- Data is spread across different people 2People may not know whether data is being tracked or not 3- Data is not centralized 4- Data may not be in the right hands Toren and Albert track Wellness & Testing numbers. Daniel Reijer tracks Global patients. IT keeps data on patients demographics and more… For the Rx campaign, I was not aware that IT was in charge of the phone tracking until after I did research to move phone tracking forward. It is hard for employees to know towards whom they should turn in order to obtain the data they’re looking for. People may not know what to do with the data they collect and it will just get lost. 5- MKTG needs access to data Knowing demographics, past campaign expense/results & ROI will help us at making better decisions.

Overall, better data management and tracking will result in a better understanding of our ROI

HOW CAN I HELP? I will be the point person for all of our marketing data and create a centralized system where the data collected can be easily accessed and utilized effectively. I’ll also update management and leaders on how our marketing activities have yielded us the effects we would like - or wouldn’t like by showing you more detailed & various analytic reports.

What Data? 1.Customer satisfaction surveys 2.Global patient reports 3.Web analytics 4.Testing Numbers 5.HCC data (demographics, testing…) 6.Phone tracking data 7.Salesforce Data (leads, activity…) 8.OTC data (sales, demograhics) 9.Pharmacy prescription data 10.Pharmacy Sales Data 11.Pharmacy delivery information 1.Improve phone tracking 2.Foot traffic counters (HCCs, OTCs) 3.Website user surveys 4.Marketing Campaigns purchases 5.Customer support data (if any, if none, should create it) 6.Video (youtube) analytics Data being collected that MKTG should use:Data not collected that MKTG could use:

Concretely, what would I do? 1- Implement new methods to collect data customer satisfaction surveys, tracking phone numbers, websites visits, palm cards, billboards, donations, video analytics…

Concretely, what would I do? 1- Implement new methods to collect data 2- Do analytics reports & Improve platform customer satisfaction surveys, tracking phone numbers, websites visits, palm cards, billboards, donations, video analytics… The analytics platform will be improved and new reports available: Marketing Campaign analytics, zip code lookups, client/patients demographics, regular web analytics, etc…

Concretely, what would I do? 1- Implement new methods to collect data 2- Do analytics reports & Improve platform 3- Centralize collected data customer satisfaction surveys, tracking phone numbers, websites visits, palm cards, billboards, donations, video analytics… The analytics platform will be improved and new reports available: Marketing Campaign analytics, zip code lookups, client/patients demographics, regular web analytics, etc… For easy access and exporting, centralizing the growing data we collect is imperative. Excel spreadsheets can only go so far…

Concretely, what would I do? 1- Implement new methods to collect data 2- Do analytics reports & Improve platform 3- Centralize collected data 4- Implement, track and improve online ad campaigns. customer satisfaction surveys, tracking phone numbers, websites visits, palm cards, billboards, donations, video analytics… The analytics platform will be improved and new reports available: Marketing Campaign analytics, zip code lookups, client/patients demographics, regular web analytics, etc… For easy access and exporting, centralizing the growing data we collect is imperative. Excel spreadsheets can only go so far… I would focus more on Google Adwords, further improve current campaigns and implement new ways to advertise with it (such as display ads).

Concretely, what would I do? 1- Implement new methods to collect data 2- Do analytics reports & Improve platform 3- Centralize collected data 4- Implement, track and improve online ad campaigns. customer satisfaction surveys, tracking phone numbers, websites visits, palm cards, billboards, donations, video analytics… The analytics platform will be improved and new reports available: Marketing Campaign analytics, zip code lookups, client/patients demographics, regular web analytics, etc… For easy access and exporting, centralizing the growing data we collect is imperative. Excel spreadsheet can only go so far… I will be able to focus more on Google Adwords and implement new ways to advertise with it (such as display ads). 5- Explore new technologies… …that can help us improve further our marketing efforts.

Example OTC OSU Donation Campaign Report: 1.What are our goal(s) and whether it was reached? 2.What is our targeted population (based on patient demographics analytics)? 3.How many palm cards, signage, promo items distributed (and how much it cost)? 4.If phone nbrs are used, will track it. 5.Any radio/tv spots? How much it cost… 6.Location based Website visits 7.Social Media analytics 8.Will track store visits (surveys, door traffic counter, and/or sales reports) 9.Track donations before/after

thanks! As I continue to look for ways to add more value to our company, I hope management will approve of my proposal today. I’d like to hear your thoughts and opinion.