THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS The New Way To Buy Display For Galveston Island CVB April 2011

THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS The New Way To Buy Display Our proposal provides a results-oriented solution, combining NetSeer technology at the high end of the vacation planning cycle, plus retargeting to Galveston.com website visitors who are farther along in the planning process.

THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS The Core Foundation Of Our Solution Innovative technology for display buying, tracking and reporting 15 years experience In online destination marketing Exclusive media rep for NetSeer in travel & tourism +

THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS The NetSeer Technology A Silicon Valley based firm that delivers a granular contextual/behavioral display solution Proprietary crawling technology and algorithm intuits relevance with unprecedented granularity for new ways of reaching vacationers More than $17 million invested by venture capitalists to evolve this solution over 3 years Gets much more effective click to action beyond first visit Allows for retargeting for up to 40% higher performance and smart tactical plays Saves tremendous time for media because of its reach and management of the buy across multiple publishers who have agreed to be part of the exchange

THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS The Complete Solution Technology Facilitates the Most Granular Type of Display Buying Online World’s largest Exchanges (> 1 million sites in Real-Time) Click-Thru Latent Click View Thru Tracking + Attribution & Re-Marketing Modeling Geo-target+BehavioralTriggering Compete Aggressively Eliminate Ambiguity Target & Manage Issues Target & Promote Brand Attributes

THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS The NetSeer foundation for creating a custom web of relevance NetSeer geo-targeting focuses the Galveston campaign in Texas, Oklahoma and Louisiana. With your top performing key words and theme ideas, our concept extractor looks at your website and adds concepts into the NetSeer Concept Mapper. It takes these concepts to its Knowledge Bank and scours its 50 million concepts and relationships for relevance. It then looks at the results, filters the concepts and clusters, organizes the content up under themes and forms your initial web of relevance.

THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS Crawls The Web For Content Relevance Matched To Your Web Of Relevance (WOR)

THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS Sample WOR for Florida destination (Actual WOR reflects several thousand concept clusters and dozens of competitive destinations) VacationWater SportsDining and EntertainmentFishing Exact Competitive Match Location to all themes Vacation DestinationSurfingDining ExperienceAbout Fishing Galveston Beach VacationsSurfRestaurant ReviewsFishing Adventures Gulf Shores Alabama Vacation RentalsRiding WavesNew RestaurantFishing Experience Pensacola Rental PropertyTo Catch WavesBest RestaurantsFishing Lodge Navarre Beach Holiday VillasHow to SurfFine DiningFishing License Destin Florida Holiday RentalsBig WaveLunch and DinnerFishing Guides Destin Beach Area Holiday HomesSurf SchoolGreat FoodCatch and Release Destin Area Vacation VillasSurf LessonsRestaurantsFishing Trip Seacrest Beach Vacation Rental HomesLearn to SurfGood FoodGuide Service Mexico Beach Vacation Rentals by OwnerSurf CampItalian RestaurantFishing Reports Cape San Blas Condo RentalsSurf TripLive MusicFly Fishing St. George Island Vacation HomeSurf SpotFast FoodFishing Apalanchicola Luxury VillasSurf ConditionsDiningGreat Fishing Alligator Point Villa RentalsBest WavesRestaurants and BarsCatching Fish Panama City Beach Vacation CondosSurf ReportHappy HourFishing Vacation Port St. Joe Vacation PropertySurfing HolidayPlaces to EatFishing Information Santa Rosa Beach Florida Vacation RentalsSurf BeachDining GuideType of Fishing Florida Panhandle Florida VacationSurf-forecastFavorite RestaurantFishing News Pensacola Beach Vacation Rental PropertiesExperienced SurfersRestaurant OffersBest Fishing Perdido Key Golf TravelPerfect WaveSeafood RestaurantFishing Season Tallahassee Golf VacationBest SurfSteak HouseRecreational Fishing Destin Harbor Round of GolfSurfing ExperienceSunday BrunchFishing Areas Miramar Beach

THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS 70 Billion ad impressions/week 14 Billion ad impressions/week 211 Million uniques/week 1 Billion uniques/week Views All Pages On The World’s Largest Exchanges In Real Time For Relevance Match Using The WOR Then Facilitates The Transaction For Appropriate Matches US Reach Global Reach > Million Publishers

THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS Sample Sites

THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS NetSeer Accommodates All Standard IAB Ad Sizes + Rich Media and Video 160x x x90

THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS We know… Objective – drive summer travel –As measured for success with online display in terms on site page views within Where to Stay and What to Do, subscriptions, and etc. as defined by you. NetSeer geo-targeting facilitates Galveston CVB emphasis in Texas, Oklahoma and Louisiana. Galveston brand positioning – “Where the Texas coast begins” Campaign timing – Mid-May to Mid-August 2011 Competition – South Padre Island, Corpus Christi, San Antonio, New Braunfels Along with media targeting and placement, ad creative is desired for the effort

THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS NetSeer Approach for Galveston Use geo-targeting combined with contextual for reaching prospective visitors within targeted states. Develop and execute compelling banner messages aligned with site content that positions Galveston CVB as the go to option for the best vacation planning information. Use re-marketing capabilities to deliver effective frequency of messages to the highest targetable audience of recent website visitors. Optimization process includes all desired actions with detailed tracking and reporting

THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS NetSeer Proposal Use geo-targeting combined with contextual for reaching prospective visitors within targeted states. Develop and execute compelling banner messages aligned with site content that positions Galveston CVB as the go to option for the best vacation planning information. Use re-marketing capabilities to deliver effective frequency of messages to the highest targetable audience of recent website visitors. Optimization process includes all desired actions with detailed tracking and reporting

THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS Proposed Options (timing and pace determined by client) $25,000 – 3 million impressions Achieve a desired ratio of 70% initial impressions (2.1 million) and 30% (900K) remarketing impressions on the Exchanges, targeted to content relevant to Galveston. Optimize campaign in achieving desired metrics: Quality site visits (relevant pages viewed) among initial visitors Definition of quality visits to be co-developed between Galveston and eBrains, but likely definition criteria include page views beyond the home page of: Where to stay What to do E-news sign ups

THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS Added Value (Calculations based on $25,000 buy) NetSeer’s technology completely eliminates placements within content irrelevant to Galveston. Premium travel site and network buys minimally serve Galveston ads on irrelevant pages 30% of the time. The value of the technology in terms of relative quality placements is an additional $7,500 on a $25,000 buy. NetSeer includes retargeting at no premium of CPM as others do. Assuming 30% of the buy, or $7,500 is used for remarketing and the normal CPM would be 30% higher than what we will charge, the added value is $2,250. NetSeer provides transparency via sample of sites used vs. networks and other exchange buys. This is difficult to quantify but we want to mention it. The in-depth tracking of view through and latent click visits along with clicks, monitoring and optimizing based on important actions once on the site, plus optimizing by web site, ad creative, and ad theme are unique and also merit a 15% premium value, or $3,750 Zero waste value $7,500 Remarketing $2,250 Tracking and optimizing $3,750 Transparency NA Total added value $13,500

THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS General notes on campaign options All impressions are optimized to your desired optimization metric after initial 500,000 impressions per segment, then every 3 to 5 days thereafter Optimization metric options included: Click to site Click to desired actions Bounce rates Others you determine Targets of optimization include: Creative Themes Impressions Sites Creative executions can be changed with no limit, although we recommend 1 set per 500,000 impressions for cost efficiency on your part. Video impressions add $2.50 cpm surcharge if used (will reduce impressions accordingly)

THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS Implementation (Up And Running In 15 Business Days Subject To…) Insertion order signed and initial set up payment is received All required tracking pixels in place and tested on the site (Guaranteed performance can’t be delivered without properly functioning pixels) Banner creative is prepared and approved within 10 days from start Begin optimizing after first 500,000 impressions Initial reporting semi-monthly and monthly after 30 days Ad specs– 350x250, 160x600, 728x90. eBrains to provide creative. Any additional third party ad serving components in place Will provide sample websites where relevancy occurs and banners appear as the campaign runs

THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS Case Study NetSeer Performance vs. Premium 63% lower CPC 60% lower CPM 4.6 times longer on initial landing page 48% additional view-through visits NetSeer Roll Out CTR doubled from test phase retargeting achieved 1.0% CTR 45% of visitors took at least 1 meaningful action Advertiser: Fairfax County, VA Targeting: Visitors within a 23-state region Objective: Determine performance comparison of NetSeer versus targeted placements on premium travel site, then roll out to optimize

THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS Case Study NetSeer Performance Despite short turn-around, NetSeer had the campaign in market within 10 days Audience expansion strategy using competitive clusters was very effective Click to action rate was 40% higher on competitive cluster pages View through tracking revealed a 39% boost in web site visits and 46% in further action clicks Advertiser: Door County, WI Targeting: Culinary travelers Strategy: Promote interest and action about Door County’s foodie festival called “Kingdom so Delicious” through concept clusters targeting Door County content as well as competitive destination content.

THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS Case Study NetSeer Performance The overall test had a CTR 6x the national average for travel and tourism (Doubleclick) Learnings included that the Gaming theme drew 4x the CTR as Family Fun, plus client-defined ‘meaningful actions’ once on site were 40% higher. The Family Fun theme faced a steeper competitive challenge (all destinations promote it), yet CTR was equal to the national avg. and over 40% of site visitors took one or more meaningful action. Retargeting more than doubled newsletter signups in the first month and maintained pace in month two. Advertiser: Shreveport-Bossier, LA Targeting: Family Fun, Gaming interests, in surrounding states Strategy: Conduct an initial online test for branding purposes and to view performance at the interest level from initial impression banners, then use retargeting to drive more newsletter signups.

THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS Case Study NetSeer Performance After one month of base level testing, second month optimization resulted in: CPC – reduced 71% Click through rate – increased 62% Cost per meaningful actions (after initial click) – decreased 62% Cost per sale – reduced from $266 to a run rate of less than $50 Advertiser: BodyMedia FIT Targeting: ‘Health and fitness’ and ‘weight loss’ interests Strategy: Employ multiple creative executions and offers towards online optimizations opportunities through online display using NetSeer technology and processes

THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS For more information contact: Glenn Culver (806) ©2011 eBrains, Inc.,1600 Tysons Boulevard, Suite 800, McLean, VA THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS